--- title: "Deloitte vs McKinsey & Company: Which is searched more in New Zealand?" description: "Is Deloitte or McKinsey & Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-mckinsey-and-company" publisher: "Brandwave" --- # Deloitte vs McKinsey & Company: Which is searched more in New Zealand? Is Deloitte or McKinsey & Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deloitte and McKinsey & Company - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deloitte Share of Search**: 9.8% - **McKinsey & Company Share of Search**: 18.7% ## Is Deloitte or McKinsey & Company more popular in search? - In September 2026, McKinsey & Company had more branded searches than Deloitte among management consultancies in New Zealand. McKinsey & Company had about 1,300 branded searches, while Deloitte had 680. McKinsey & Company made up 18.7% of all management consultancy searches we track, and Deloitte accounted for 9.8%. - McKinsey & Company was ahead of Deloitte in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deloitte’s share of searches among management consultancies in New Zealand moved from 9% to 9.8%, and its estimated monthly branded searches moved from 700 to 680. - Across the 12 months ending September 2026, McKinsey & Company’s share of searches among management consultancies in New Zealand moved from 17.9% to 18.7%, and its estimated monthly branded searches moved from 1.4K to 1.3K. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deloitte and McKinsey & Company were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. McKinsey & Company was listed before Deloitte in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches. - In September 2026, MartinJenkins overtook Deloitte to rank 4th among management consultancies in New Zealand, with 10.3% of the searches. - In September 2026, Deloitte lost share of searches among management consultancies in New Zealand, from 10.6% to 9.8%. ## Month by month | Month | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 9% | 4 | 1.4K | 17.9% | 2 | | Nov 2025 | 720 | 10.6% | 4 | 1.1K | 16.3% | 3 | | Dec 2025 | 600 | 11.8% | 4 | 900 | 17.7% | 3 | | Jan 2026 | 570 | 8.9% | 5 | 1.2K | 18.9% | 3 | | Feb 2026 | 660 | 8.6% | 5 | 1.2K | 16.1% | 3 | | Mar 2026 | 990 | 10.9% | 4 | 2K | 21.8% | 2 | | Apr 2026 | 570 | 8.1% | 6 | 1.2K | 16.5% | 3 | | May 2026 | 610 | 8.9% | 5 | 1.3K | 19.1% | 3 | | Jun 2026 | 630 | 8.8% | 4 | 1.3K | 18.6% | 2 | | Jul 2026 | 610 | 9.2% | 5 | 1K | 15.2% | 3 | | Aug 2026 | 790 | 10.6% | 4 | 1.4K | 18.3% | 2 | | Sep 2026 | 680 | 9.8% | 5 | 1.3K | 18.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Deloitte’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure. - **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey 7s”, “mckinsey consultant” and “mckinsey firm”, summed into one figure. - [Deloitte profile](/demand/nz/brands/deloitte-new-zealand) - [McKinsey & Company profile](/demand/nz/brands/mckinsey-and-company) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deloitte or McKinsey & Company more popular in search? In September 2026, McKinsey & Company had more branded searches than Deloitte among management consultancies in New Zealand. McKinsey & Company had about 1,300 branded searches, while Deloitte had 680. McKinsey & Company made up 18.7% of all management consultancy searches we track, and Deloitte accounted for 9.8%. ## Cite this page Brandwave. "Deloitte vs McKinsey & Company: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.