--- title: "Deloitte vs KPMG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Deloitte or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-kpmg-new-zealand" publisher: "Brandwave" --- # Deloitte vs KPMG: Which is more popular by branded search in New Zealand? Which is more popular in search, Deloitte or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deloitte and KPMG - **Competitive set**: accounting and advisory firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Deloitte Share of Search**: 26.3% - **KPMG Share of Search**: 20.7% ## Which is more popular in search, Deloitte or KPMG? - In August 2026, Deloitte had more branded searches than KPMG among accounting and advisory firms in New Zealand. Deloitte was estimated to have 8.3K branded searches compared to KPMG’s 6.5K, and held a 26.3% Share of Search versus KPMG’s 20.7%. - Deloitte was ahead of KPMG in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 25.1% to 26.3%, and its estimated monthly branded searches moved from 7.5K to 8.3K. - Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 22.5% to 20.7%, and its estimated monthly branded searches moved from 6.8K to 6.5K. ## How did search popularity change for New Zealand accounting and advisory firms in August 2026? - In August 2026, KPMG gained estimated Share of Search among accounting and advisory firms in New Zealand, from 19% to 20.7%. - In August 2026, Deloitte lost estimated Share of Search among accounting and advisory firms in New Zealand, from 27.7% to 26.3%. ## Month by month | Month | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | KPMG estimated searches | KPMG Share of Search | KPMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 25.1% | 1 | 6.8K | 22.5% | 2 | | Nov 2025 | 7.4K | 23.8% | 1 | 6.9K | 22.3% | 2 | | Dec 2025 | 5.9K | 26% | 1 | 4.5K | 19.9% | 2 | | Jan 2026 | 6.7K | 27.1% | 1 | 4.8K | 19.3% | 2 | | Feb 2026 | 8.3K | 25.9% | 1 | 7.1K | 22.1% | 2 | | Mar 2026 | 11.2K | 25.4% | 1 | 9.5K | 21.5% | 2 | | Apr 2026 | 7.3K | 25.5% | 1 | 7.1K | 24.7% | 2 | | May 2026 | 7.9K | 26.7% | 1 | 6.5K | 21.8% | 2 | | Jun 2026 | 7.9K | 26.3% | 1 | 6.8K | 22.7% | 2 | | Jul 2026 | 8.1K | 27.7% | 1 | 5.6K | 19% | 2 | | Aug 2026 | 8.3K | 26.3% | 1 | 6.5K | 20.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Deloitte’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deloitte**: Measured on the search terms “Deloitte Auckland”, “deloitte auckland new zealand”, “deloitte chch”, “Deloitte Christchurch”, “Deloitte Dunedin”, “Deloitte Hamilton”, “deloitte near me”, “Deloitte New Zealand”, “Deloitte NZ”, “Deloitte Tauranga” and “Deloitte Wellington”, summed into one figure. - **KPMG**: Measured on the search terms “KPMG Auckland”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga” and “KPMG Wellington”, summed into one figure. - [Deloitte profile](/demand/nz/brands/deloitte-new-zealand) - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Deloitte or KPMG? In August 2026, Deloitte had more branded searches than KPMG among accounting and advisory firms in New Zealand. Deloitte was estimated to have 8.3K branded searches compared to KPMG’s 6.5K, and held a 26.3% Share of Search versus KPMG’s 20.7%. ## Cite this page Brandwave. "Deloitte vs KPMG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-kpmg-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.