--- title: "Dell vs Microsoft Surface: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dell or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dell-vs-microsoft-surface" publisher: "Brandwave" --- # Dell vs Microsoft Surface: Which is more popular by branded search in New Zealand? Which is more popular in search, Dell or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dell and Microsoft Surface - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dell Share of Search**: 2.9% - **Microsoft Surface Share of Search**: 6.8% ## Which is more popular in search, Dell or Microsoft Surface? - In August 2026, Microsoft Surface had more branded searches than Dell among laptop brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Dell’s 4.3K, and held a 6.8% Share of Search versus Dell’s 2.9%. - Microsoft Surface was ahead of Dell in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 3.9K to 4.3K. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. ## Month by month | Month | Dell estimated searches | Dell Share of Search | Dell rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 3% | 8 | 10.8K | 8.3% | 4 | | Nov 2025 | 3.4K | 2.3% | 8 | 11.5K | 7.9% | 5 | | Dec 2025 | 3K | 2.3% | 8 | 9.4K | 7.4% | 5 | | Jan 2026 | 3.5K | 2.4% | 8 | 10.2K | 6.9% | 5 | | Feb 2026 | 3.5K | 2.4% | 8 | 9.6K | 6.8% | 5 | | Mar 2026 | 4K | 2.2% | 8 | 11K | 5.9% | 5 | | Apr 2026 | 3.7K | 2.9% | 8 | 8.6K | 6.9% | 5 | | May 2026 | 4.2K | 3% | 7 | 9.5K | 6.8% | 5 | | Jun 2026 | 4.8K | 3.2% | 7 | 11.3K | 7.6% | 4 | | Jul 2026 | 4.6K | 3.3% | 7 | 10.1K | 7.1% | 5 | | Aug 2026 | 4.3K | 2.9% | 8 | 10.1K | 6.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dell’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dell**: Measured on the search terms “dell 24 monitor”, “dell 27 inch monitor”, “dell 27 monitor”, “dell 34 inch curved monitor”, “dell 4k monitor”, “dell alienware laptop”, “dell business laptops”, “dell curved monitor”, “dell g15 gaming laptop”, “dell gaming laptop”, “dell gaming monitor”, “dell inspiron 15 laptop”, “dell inspiron laptop”, “dell laptop”, “dell laptop deals”, “dell laptop price”, “dell latitude laptop”, “dell monitor”, “dell notebook”, “dell p2417h monitor”, “dell precision laptop”, “dell refurbished laptops”, “dell rugged laptop”, “dell touchscreen monitor”, “dell u2412m monitor”, “dell u2414h monitor”, “dell ultrasharp 27 monitor”, “dell ultrasharp monitor”, “dell xps 13 laptop”, “dell xps laptop”, “laptop dell inspiron 15 3000” and “monitor dell ultrawide”, summed into one figure. - **Microsoft Surface**: Measured on the search terms “microsoft com”, “microsoft surface laptop”, “microsoft surface laptop 7”, “microsoft surface near me”, “microsoft surface nz”, “microsoft surface pro 11”, “microsoft surface tab”, “microsoftsurface”, “microsoftsurface laptop”, “pc surface pro”, “surface laptop”, “surface laptop 7”, “surface laptop notebook”, “surface laptop tablet”, “surface pro”, “surface pro 11”, “surface pro 4”, “surface pro 7”, “surface pro 8”, “surface pro 9” and “surface pro laptop”, summed into one figure. - [Dell profile](/demand/nz/brands/dell) - [Microsoft Surface profile](/demand/nz/brands/microsoft-surface) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dell or Microsoft Surface? In August 2026, Microsoft Surface had more branded searches than Dell among laptop brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Dell’s 4.3K, and held a 6.8% Share of Search versus Dell’s 2.9%. ## Cite this page Brandwave. "Dell vs Microsoft Surface: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dell-vs-microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dell-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.