--- title: "Dell vs Lenovo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dell or Lenovo? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dell-vs-lenovo" publisher: "Brandwave" --- # Dell vs Lenovo: Which is more popular by branded search in New Zealand? Which is more popular in search, Dell or Lenovo? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dell and Lenovo - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dell Share of Search**: 2.9% - **Lenovo Share of Search**: 13.9% ## Which is more popular in search, Dell or Lenovo? - In August 2026, Lenovo had more branded searches than Dell among laptop brands in New Zealand. Lenovo was estimated to have 20.5K branded searches compared to Dell’s 4.3K, and held a 13.9% Share of Search versus Dell’s 2.9%. - Lenovo was ahead of Dell in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 3.9K to 4.3K. - Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 19K to 20.5K. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%. - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. ## Month by month | Month | Dell estimated searches | Dell Share of Search | Dell rank | Lenovo estimated searches | Lenovo Share of Search | Lenovo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 3% | 8 | 19K | 14.5% | 2 | | Nov 2025 | 3.4K | 2.3% | 8 | 24.4K | 16.7% | 2 | | Dec 2025 | 3K | 2.3% | 8 | 20.5K | 16.1% | 2 | | Jan 2026 | 3.5K | 2.4% | 8 | 24K | 16.1% | 2 | | Feb 2026 | 3.5K | 2.4% | 8 | 20.3K | 14.3% | 2 | | Mar 2026 | 4K | 2.2% | 8 | 21.8K | 11.7% | 3 | | Apr 2026 | 3.7K | 2.9% | 8 | 18.2K | 14.7% | 2 | | May 2026 | 4.2K | 3% | 7 | 18.4K | 13.1% | 3 | | Jun 2026 | 4.8K | 3.2% | 7 | 19.9K | 13.4% | 2 | | Jul 2026 | 4.6K | 3.3% | 7 | 20.4K | 14.4% | 2 | | Aug 2026 | 4.3K | 2.9% | 8 | 20.5K | 13.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dell’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dell**: Measured on the search terms “dell 24 monitor”, “dell 27 inch monitor”, “dell 27 monitor”, “dell 34 inch curved monitor”, “dell 4k monitor”, “dell alienware laptop”, “dell business laptops”, “dell curved monitor”, “dell g15 gaming laptop”, “dell gaming laptop”, “dell gaming monitor”, “dell inspiron 15 laptop”, “dell inspiron laptop”, “dell laptop”, “dell laptop deals”, “dell laptop price”, “dell latitude laptop”, “dell monitor”, “dell notebook”, “dell p2417h monitor”, “dell precision laptop”, “dell refurbished laptops”, “dell rugged laptop”, “dell touchscreen monitor”, “dell u2412m monitor”, “dell u2414h monitor”, “dell ultrasharp 27 monitor”, “dell ultrasharp monitor”, “dell xps 13 laptop”, “dell xps laptop”, “laptop dell inspiron 15 3000” and “monitor dell ultrawide”, summed into one figure. - **Lenovo**: Measured on the search terms “lenovo”, “lenovo chrome”, “lenovo com”, “lenovo idea flex 5”, “lenovo ideapad”, “lenovo ideapad slim 3”, “lenovo laptop”, “lenovo laptop charger”, “lenovo legion”, “lenovo legion5”, “lenovo near me”, “lenovo notebook”, “lenovo nz”, “lenovo online”, “lenovo tab”, “lenovo thinkpad”, “lenovo thinkpad x1 carbon”, “lenovo yoga” and “lenovo yoga 7i”, summed into one figure. - [Dell profile](/demand/nz/brands/dell) - [Lenovo profile](/demand/nz/brands/lenovo) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dell or Lenovo? In August 2026, Lenovo had more branded searches than Dell among laptop brands in New Zealand. Lenovo was estimated to have 20.5K branded searches compared to Dell’s 4.3K, and held a 13.9% Share of Search versus Dell’s 2.9%. ## Cite this page Brandwave. "Dell vs Lenovo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dell-vs-lenovo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dell-vs-lenovo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.