--- title: "Dell vs Kensington: Which is searched more in New Zealand?" description: "Is Dell or Kensington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Docking station brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dell-vs-kensington-tech" publisher: "Brandwave" --- # Dell vs Kensington: Which is searched more in New Zealand? Is Dell or Kensington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Docking station brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dell and Kensington - **Competitive set**: Docking station brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dell Share of Search**: 3.5% - **Kensington Share of Search**: 24.3% ## Is Dell or Kensington more popular in search? - In September 2026, Kensington had more branded searches than Dell among docking station brands in New Zealand. Kensington had about 1,930 branded searches, while Dell had 280. Kensington made up 24.3% of all docking station brand searches we track, and Dell accounted for 3.5%. - Kensington was ahead of Dell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dell’s share of searches among docking station brands in New Zealand moved from 5.5% to 3.5%, and its estimated monthly branded searches moved from 390 to 280. - Across the 12 months ending September 2026, Kensington’s share of searches among docking station brands in New Zealand moved from 34.6% to 24.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K. ## Top docking station brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kensington was listed before Dell in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kensington | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Anker | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CalDigit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dell | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Plugable | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | UGREEN | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Belkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about docking station brands - Asked ChatGPT "Which docking station brand should I buy in New Zealand?": 1. Kensington, 2. Anker, 3. Dell - Asked ChatGPT "What are the best docking station brands in New Zealand?": 1. Kensington, 2. Dell, 3. Plugable, 4. Anker, 5. CalDigit - Asked ChatGPT "What's the best docking station brand in New Zealand for a laptop setup?": 1. CalDigit, 2. Kensington, 3. Anker, 4. Plugable, 5. Dell - Searched Google, AI Overview "best docking station": 1. Anker, 2. CalDigit, 3. UGREEN - Searched Google, AI Overview "laptop docking station nz": 1. Dell, 2. UGREEN Not named in any answer: Belkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand docking station brands in September 2026? - In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%. - In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%. ## Month by month | Month | Dell estimated searches | Dell Share of Search | Dell rank | Kensington estimated searches | Kensington Share of Search | Kensington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 5.5% | 5 | 2.5K | 34.6% | 1 | | Nov 2025 | 410 | 5.4% | 5 | 1.9K | 25.3% | 2 | | Dec 2025 | 280 | 3.5% | 5 | 1.9K | 24.4% | 2 | | Jan 2026 | 330 | 4.5% | 5 | 1.9K | 26.1% | 2 | | Feb 2026 | 280 | 4.5% | 5 | 1.9K | 31.1% | 2 | | Mar 2026 | 350 | 5.1% | 5 | 1.9K | 28.4% | 2 | | Apr 2026 | 390 | 5.4% | 5 | 1.9K | 26.6% | 2 | | May 2026 | 350 | 4.7% | 5 | 2.4K | 32.4% | 1 | | Jun 2026 | 350 | 5.1% | 5 | 1.9K | 27.8% | 2 | | Jul 2026 | 330 | 4.5% | 5 | 1.9K | 26.5% | 2 | | Aug 2026 | 410 | 4.8% | 5 | 2.4K | 28.6% | 2 | | Sep 2026 | 280 | 3.5% | 5 | 1.9K | 24.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dell’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dell**: Measured on the search terms “dell dock” and “dell docking station”, summed into one figure. - **Kensington**: Measured on the search terms “kensington” and “kensington docking station”, summed into one figure. - [Dell profile](/demand/nz/brands/dell) - [Kensington profile](/demand/nz/brands/kensington-tech) - [All docking station brands in New Zealand](/demand/nz/categories/nz-docking-station-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dell or Kensington more popular in search? In September 2026, Kensington had more branded searches than Dell among docking station brands in New Zealand. Kensington had about 1,930 branded searches, while Dell had 280. Kensington made up 24.3% of all docking station brand searches we track, and Dell accounted for 3.5%. ## Cite this page Brandwave. "Dell vs Kensington: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dell-vs-kensington-tech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dell-vs-kensington-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.