---
title: "Deliciosa vs Piku: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deliciosa or Piku? Compare estimated monthly branded-search demand and Share of Search inside the Havelock North restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deliciosa-vs-piku"
publisher: "Brandwave"
---

# Deliciosa vs Piku: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deliciosa or Piku? Compare estimated monthly branded-search demand and Share of Search inside the Havelock North restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deliciosa and Piku
- **Competitive set**: Havelock North restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deliciosa Share of Search**: 20.9%
- **Piku Share of Search**: 32%

## Which is more popular in search, Deliciosa or Piku?

- In August 2026, Piku had more branded searches than Deliciosa among havelock north restaurants in New Zealand. Piku was estimated to have 1.2K branded searches compared to Deliciosa’s 760, and held a 32% Share of Search versus Deliciosa’s 20.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Deliciosa took it in December 2025, Piku took it in April 2026.
- Across the 11 months ending August 2026, Deliciosa’s estimated Share of Search among havelock north restaurants in New Zealand moved from 26.5% to 20.9%, and its estimated monthly branded searches moved from 1K to 760.
- Across the 11 months ending August 2026, Piku’s estimated Share of Search among havelock north restaurants in New Zealand moved from 28.8% to 32%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand havelock north restaurants in August 2026?

- In August 2026, Piku gained estimated Share of Search among havelock north restaurants in New Zealand, from 26.8% to 32%.
- In August 2026, Deliciosa lost estimated Share of Search among havelock north restaurants in New Zealand, from 22.9% to 20.9%.

## Month by month

| Month | Deliciosa estimated searches | Deliciosa Share of Search | Deliciosa rank | Piku estimated searches | Piku Share of Search | Piku rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 26.5% | 3 | 1.1K | 28.8% | 2 |
| Nov 2025 | 1K | 26.1% | 3 | 1.1K | 28.7% | 2 |
| Dec 2025 | 1.8K | 34.7% | 2 | 1.2K | 22.6% | 3 |
| Jan 2026 | 1.6K | 31.6% | 2 | 1.1K | 23.2% | 3 |
| Feb 2026 | 1.2K | 29.7% | 2 | 950 | 24.4% | 3 |
| Mar 2026 | 1.2K | 30.1% | 2 | 1.2K | 30.1% | 3 |
| Apr 2026 | 880 | 22.9% | 3 | 1.5K | 39.2% | 1 |
| May 2026 | 790 | 19.6% | 3 | 1.2K | 28.8% | 2 |
| Jun 2026 | 650 | 21.8% | 3 | 870 | 29.2% | 2 |
| Jul 2026 | 780 | 22.9% | 3 | 910 | 26.8% | 2 |
| Aug 2026 | 760 | 20.9% | 3 | 1.2K | 32% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deliciosa’s and Piku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deliciosa**: Measured on the search terms “deliciosa havelock north”, “deliciosa menu”, “deliciosa restaurant” and “deliciosa restaurant havelock north”, summed into one figure.
- **Piku**: Measured on the search terms “piku havelock north”, “piku menu” and “piku restaurant”, summed into one figure.

- [Deliciosa profile](/demand/nz/brands/deliciosa)
- [Piku profile](/demand/nz/brands/piku)
- [All havelock north restaurants in New Zealand](/demand/nz/categories/nz-havelock-north-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deliciosa or Piku?

In August 2026, Piku had more branded searches than Deliciosa among havelock north restaurants in New Zealand. Piku was estimated to have 1.2K branded searches compared to Deliciosa’s 760, and held a 32% Share of Search versus Deliciosa’s 20.9%.

## Cite this page

Brandwave. "Deliciosa vs Piku: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deliciosa-vs-piku

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deliciosa-vs-piku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.