---
title: "Deliciosa vs Malo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deliciosa or Malo? Compare estimated monthly branded-search demand and Share of Search inside the Havelock North restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deliciosa-vs-malo"
publisher: "Brandwave"
---

# Deliciosa vs Malo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deliciosa or Malo? Compare estimated monthly branded-search demand and Share of Search inside the Havelock North restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deliciosa and Malo
- **Competitive set**: Havelock North restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deliciosa Share of Search**: 20.9%
- **Malo Share of Search**: 47.1%

## Which is more popular in search, Deliciosa or Malo?

- In August 2026, Malo had more branded searches than Deliciosa among havelock north restaurants in New Zealand. Malo was estimated to have 1.7K branded searches compared to Deliciosa’s 760, and held a 47.1% Share of Search versus Deliciosa’s 20.9%.
- Malo was ahead of Deliciosa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deliciosa’s estimated Share of Search among havelock north restaurants in New Zealand moved from 26.5% to 20.9%, and its estimated monthly branded searches moved from 1K to 760.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand moved from 44.8% to 47.1%, and its estimated monthly branded searches moved from 1.8K to 1.7K.

## How did search popularity change for New Zealand havelock north restaurants in August 2026?

- In August 2026, Malo lost estimated Share of Search among havelock north restaurants in New Zealand, from 50.3% to 47.1%.
- In August 2026, Deliciosa lost estimated Share of Search among havelock north restaurants in New Zealand, from 22.9% to 20.9%.

## Month by month

| Month | Deliciosa estimated searches | Deliciosa Share of Search | Deliciosa rank | Malo estimated searches | Malo Share of Search | Malo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 26.5% | 3 | 1.8K | 44.8% | 1 |
| Nov 2025 | 1K | 26.1% | 3 | 1.8K | 45.2% | 1 |
| Dec 2025 | 1.8K | 34.7% | 2 | 2.2K | 42.7% | 1 |
| Jan 2026 | 1.6K | 31.6% | 2 | 2.2K | 45.2% | 1 |
| Feb 2026 | 1.2K | 29.7% | 2 | 1.8K | 45.9% | 1 |
| Mar 2026 | 1.2K | 30.1% | 2 | 1.5K | 39.7% | 1 |
| Apr 2026 | 880 | 22.9% | 3 | 1.5K | 37.9% | 2 |
| May 2026 | 790 | 19.6% | 3 | 2.1K | 51.6% | 1 |
| Jun 2026 | 650 | 21.8% | 3 | 1.5K | 49% | 1 |
| Jul 2026 | 780 | 22.9% | 3 | 1.7K | 50.3% | 1 |
| Aug 2026 | 760 | 20.9% | 3 | 1.7K | 47.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deliciosa’s and Malo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deliciosa**: Measured on the search terms “deliciosa havelock north”, “deliciosa menu”, “deliciosa restaurant” and “deliciosa restaurant havelock north”, summed into one figure.
- **Malo**: Measured on the search terms “malo havelock north”, “malo havelock north menu”, “malo restaurant” and “malo restaurant havelock north”, summed into one figure.

- [Deliciosa profile](/demand/nz/brands/deliciosa)
- [Malo profile](/demand/nz/brands/malo)
- [All havelock north restaurants in New Zealand](/demand/nz/categories/nz-havelock-north-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deliciosa or Malo?

In August 2026, Malo had more branded searches than Deliciosa among havelock north restaurants in New Zealand. Malo was estimated to have 1.7K branded searches compared to Deliciosa’s 760, and held a 47.1% Share of Search versus Deliciosa’s 20.9%.

## Cite this page

Brandwave. "Deliciosa vs Malo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deliciosa-vs-malo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deliciosa-vs-malo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.