--- title: "Del Mar vs Scotts Brewing Co: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Del Mar or Scotts Brewing Co? Compare estimated monthly branded-search demand and Share of Search inside the Oamaru and Waitaki restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/del-mar-vs-scotts-brewing-co" publisher: "Brandwave" --- # Del Mar vs Scotts Brewing Co: Which is more popular by branded search in New Zealand? Which is more popular in search, Del Mar or Scotts Brewing Co? Compare estimated monthly branded-search demand and Share of Search inside the Oamaru and Waitaki restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Del Mar and Scotts Brewing Co - **Competitive set**: Oamaru and Waitaki restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Del Mar Share of Search**: 14.9% - **Scotts Brewing Co Share of Search**: 31.7% ## Which is more popular in search, Del Mar or Scotts Brewing Co? - In August 2026, Scotts Brewing Co had more branded searches than Del Mar among oamaru and waitaki restaurants in New Zealand. Scotts Brewing Co was estimated to have 3.7K branded searches compared to Del Mar’s 1.7K, and held a 31.7% Share of Search versus Del Mar’s 14.9%. - Scotts Brewing Co was ahead of Del Mar in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Del Mar’s estimated Share of Search among oamaru and waitaki restaurants in New Zealand moved from 14.7% to 14.9%, and its estimated monthly branded searches moved from 2.3K to 1.7K. - Across the 11 months ending August 2026, Scotts Brewing Co’s estimated Share of Search among oamaru and waitaki restaurants in New Zealand moved from 30.5% to 31.7%, and its estimated monthly branded searches moved from 4.8K to 3.7K. ## How did search popularity change for New Zealand oamaru and waitaki restaurants in August 2026? - In August 2026, Scotts Brewing Co gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 26.3% to 31.7%. - In August 2026, Del Mar gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 13% to 14.9%. ## Month by month | Month | Del Mar estimated searches | Del Mar Share of Search | Del Mar rank | Scotts Brewing Co estimated searches | Scotts Brewing Co Share of Search | Scotts Brewing Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 14.7% | 3 | 4.8K | 30.5% | 2 | | Nov 2025 | 2.6K | 14.1% | 3 | 5.8K | 31% | 2 | | Dec 2025 | 2.6K | 11.7% | 3 | 7.1K | 31.9% | 2 | | Jan 2026 | 3.3K | 14.1% | 3 | 7K | 30.3% | 2 | | Feb 2026 | 3.1K | 14.5% | 3 | 7.6K | 35.2% | 2 | | Mar 2026 | 2.6K | 15.4% | 3 | 5.5K | 32.6% | 2 | | Apr 2026 | 2.3K | 13.1% | 3 | 4.8K | 27.3% | 2 | | May 2026 | 2K | 13.6% | 3 | 4.2K | 28.4% | 2 | | Jun 2026 | 1.3K | 11.9% | 3 | 2.6K | 24% | 2 | | Jul 2026 | 1.6K | 13% | 3 | 3.2K | 26.3% | 2 | | Aug 2026 | 1.7K | 14.9% | 3 | 3.7K | 31.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Del Mar’s and Scotts Brewing Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Del Mar**: Measured on the search terms “del mar oamaru”, “del mar restaurant oamaru” and “delmar oamaru”, summed into one figure. - **Scotts Brewing Co**: Measured on the search terms “scotts brewery oamaru”, “scotts brewing”, “scotts brewing co”, “scotts brewing co menu”, “scotts brewing co oamaru” and “scotts brewing oamaru”, summed into one figure. - [Del Mar profile](/demand/nz/brands/del-mar) - [Scotts Brewing Co profile](/demand/nz/brands/scotts-brewing-co) - [All oamaru and waitaki restaurants in New Zealand](/demand/nz/categories/nz-oamaru-restaurants): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Del Mar or Scotts Brewing Co? In August 2026, Scotts Brewing Co had more branded searches than Del Mar among oamaru and waitaki restaurants in New Zealand. Scotts Brewing Co was estimated to have 3.7K branded searches compared to Del Mar’s 1.7K, and held a 31.7% Share of Search versus Del Mar’s 14.9%. ## Cite this page Brandwave. "Del Mar vs Scotts Brewing Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/del-mar-vs-scotts-brewing-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/del-mar-vs-scotts-brewing-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.