--- title: "DEFEND vs Sophos: Which is searched more in New Zealand?" description: "Is DEFEND or Sophos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/defend-nz-vs-sophos" publisher: "Brandwave" --- # DEFEND vs Sophos: Which is searched more in New Zealand? Is DEFEND or Sophos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DEFEND and Sophos - **Competitive set**: Cybersecurity vendors - **Market**: New Zealand - **Month measured**: Sep 2026 - **DEFEND Share of Search**: 2% - **Sophos Share of Search**: 4.7% ## Is DEFEND or Sophos more popular in search? - In September 2026, Sophos had more branded searches than DEFEND among cybersecurity vendors in New Zealand. Sophos had about 450 branded searches, while DEFEND had 190. Sophos made up 4.7% of all cybersecurity vendor searches we track, and DEFEND accounted for 2%. - Sophos was ahead of DEFEND in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DEFEND’s share of searches among cybersecurity vendors in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 160 to 190. - Across the 12 months ending September 2026, Sophos’ share of searches among cybersecurity vendors in New Zealand moved from 4.4% to 4.7%, and its estimated monthly branded searches moved from 430 to 450. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DEFEND was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sophos did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CyberCX | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | DEFEND | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Datacom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Securecom | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CrowdStrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Check Point | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sophos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palo Alto Networks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use in New Zealand?": 1. CyberCX, 2. Datacom - Asked ChatGPT "What are the best cybersecurity vendors in New Zealand?": 1. CyberCX, 2. DEFEND, 3. Datacom, 4. Securecom - Asked ChatGPT "What's the best cybersecurity vendor in New Zealand for protecting business systems?": 1. DEFEND, 2. CyberCX, 3. Securecom - Searched Google, AI Overview "business cyber security": named none of the brands we track - Searched Google, AI Overview "ransomware protection software": 1. Check Point Not named in any answer: Fortinet, CrowdStrike, Sophos, Palo Alto Networks and Darktrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cybersecurity vendors in September 2026? - Estimated monthly branded searches for DEFEND in New Zealand rose 18.8% over 12 measured months, from 160 to 190 in September 2026. ## Month by month | Month | DEFEND estimated searches | DEFEND Share of Search | DEFEND rank | Sophos estimated searches | Sophos Share of Search | Sophos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 1.6% | 10 | 430 | 4.4% | 6 | | Nov 2025 | 210 | 2.2% | 9 | 450 | 4.7% | 6 | | Dec 2025 | 110 | 1.4% | 10 | 360 | 4.5% | 6 | | Jan 2026 | 130 | 1.7% | 10 | 370 | 4.8% | 6 | | Feb 2026 | 160 | 1.7% | 9 | 370 | 4% | 6 | | Mar 2026 | 230 | 2% | 9 | 440 | 3.7% | 7 | | Apr 2026 | 170 | 1.9% | 9 | 430 | 4.7% | 6 | | May 2026 | 230 | 2.4% | 9 | 450 | 4.6% | 6 | | Jun 2026 | 190 | 1.9% | 9 | 440 | 4.3% | 6 | | Jul 2026 | 160 | 1.7% | 9 | 380 | 4.1% | 7 | | Aug 2026 | 190 | 2% | 9 | 430 | 4.5% | 6 | | Sep 2026 | 190 | 2% | 9 | 450 | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using DEFEND’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DEFEND**: Measured on the search terms “defend cyber security” and “defend nz”, summed into one figure. - **Sophos**: Measured on the search terms “sophos”, “sophos central”, “sophos firewall” and “sophos security”, summed into one figure. - [DEFEND profile](/demand/nz/brands/defend-nz) - [Sophos profile](/demand/nz/brands/sophos) - [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DEFEND or Sophos more popular in search? In September 2026, Sophos had more branded searches than DEFEND among cybersecurity vendors in New Zealand. Sophos had about 450 branded searches, while DEFEND had 190. Sophos made up 4.7% of all cybersecurity vendor searches we track, and DEFEND accounted for 2%. ## Cite this page Brandwave. "DEFEND vs Sophos: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/defend-nz-vs-sophos This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/defend-nz-vs-sophos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.