--- title: "DeepL vs QuillBot: Which is more popular in New Zealand?" description: "Is DeepL or QuillBot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deepl-vs-quillbot" publisher: "Brandwave" --- # DeepL vs QuillBot: Which is more popular in New Zealand? Is DeepL or QuillBot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeepL and QuillBot - **Competitive set**: Translation apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **DeepL Share of Search**: 2.3% - **QuillBot Share of Search**: 4.1% ## Is DeepL or QuillBot more popular in search? - In October 2026, QuillBot had more branded searches than DeepL among translation apps in New Zealand. QuillBot had about 20,700 branded searches, while DeepL had 11,800. QuillBot made up 4.1% of all translation app searches we track, and DeepL accounted for 2.3%. - The lead changed hands 4 times in the 12 months ending October 2026: DeepL took it in December 2025, QuillBot took it in March 2026, DeepL took it in May 2026, QuillBot took it in September 2026. - Across the 12 months ending October 2026, DeepL’s share of searches among translation apps in New Zealand moved from 3.5% to 2.3%, and its estimated monthly branded searches moved from 21.7K to 11.8K. - Across the 12 months ending October 2026, QuillBot’s share of searches among translation apps in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 24.6K to 20.7K. ## Top translation apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeepL appeared in all five answers. QuillBot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Translate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeepL | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Translator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Papago | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | QuillBot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reverso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about translation apps - Asked ChatGPT "Which translation app should I use in New Zealand?": 1. Google Translate, 2. DeepL - Asked ChatGPT "What are the best translation apps in New Zealand?": 1. Google Translate, 2. DeepL, 3. Microsoft Translator - Asked ChatGPT "What's the best translation app in New Zealand for quick language help?": 1. Google Translate, 2. DeepL, 3. Microsoft Translator - Searched Google, AI Overview "best translation app": 1. Google Translate, 2. DeepL, 3. Papago - Searched Google, AI Overview "translate app": 1. Google Translate, 2. Microsoft Translator, 3. DeepL Not named in any answer: QuillBot and Reverso. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand translation apps in October 2026? - In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%. - DeepL’s share of searches among translation apps in New Zealand has lost ground for 3 months in a row, from 11.8% to 2.3% in October 2026. ## How has branded search for DeepL and QuillBot changed in New Zealand over the last 12 months? | Month | DeepL estimated searches | DeepL Share of Search | DeepL rank | QuillBot estimated searches | QuillBot Share of Search | QuillBot rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 21.7K | 3.5% | 3 | 24.6K | 3.9% | 2 | | Dec 2025 | 16.7K | 3.3% | 2 | 10.8K | 2.2% | 3 | | Jan 2026 | 16.7K | 3.3% | 2 | 11K | 2.2% | 3 | | Feb 2026 | 23.5K | 4.3% | 2 | 20.7K | 3.8% | 3 | | Mar 2026 | 34.4K | 4.9% | 3 | 56.3K | 8.1% | 2 | | Apr 2026 | 26.9K | 4.8% | 3 | 32.2K | 5.7% | 2 | | May 2026 | 47.9K | 6.6% | 2 | 41K | 5.6% | 3 | | Jun 2026 | 55.3K | 6.4% | 2 | 33.8K | 3.9% | 3 | | Jul 2026 | 86.1K | 11.8% | 2 | 19.7K | 2.7% | 3 | | Aug 2026 | 45.2K | 6.6% | 2 | 39.7K | 5.8% | 3 | | Sep 2026 | 14.5K | 2.8% | 3 | 30K | 5.8% | 2 | | Oct 2026 | 11.8K | 2.3% | 3 | 20.7K | 4.1% | 2 | ## How are DeepL’s and QuillBot’s branded searches counted? Brandwave collects information about searches that people make online using DeepL’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeepL**: Measured on the search terms “deepl”, “deepl translate” and “translate deepl”, summed into one figure. - **QuillBot**: Measured on the search terms “paraphrase quillbot”, “quillbot”, “quillbot ai”, “quillbot ai paraphrasing”, “quillbot ai summarizer”, “quillbot paraphrase”, “quillbot paraphrase tool”, “quillbot paraphrasing”, “quillbot paraphrasing tool”, “quillbot sentence rewriter” and “quillbot summarizer”, summed into one figure. - [DeepL profile](/demand/nz/brands/deepl) - [QuillBot profile](/demand/nz/brands/quillbot) - [All translation apps in New Zealand](/demand/nz/categories/nz-translation-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeepL or QuillBot more popular in search? In October 2026, QuillBot had more branded searches than DeepL among translation apps in New Zealand. QuillBot had about 20,700 branded searches, while DeepL had 11,800. QuillBot made up 4.1% of all translation app searches we track, and DeepL accounted for 2.3%. ## Cite this page Brandwave. "DeepL vs QuillBot: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/deepl-vs-quillbot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deepl-vs-quillbot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.