---
title: "Deep South vs Magnum: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deep South or Magnum? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deep-south-vs-magnum"
publisher: "Brandwave"
---

# Deep South vs Magnum: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deep South or Magnum? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deep South and Magnum
- **Competitive set**: Ice cream brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deep South Share of Search**: 0.84%
- **Magnum Share of Search**: 3.5%

## Which is more popular in search, Deep South or Magnum?

- In August 2026, Magnum had more branded searches than Deep South among ice cream brands in New Zealand. Magnum was estimated to have 3.1K branded searches compared to Deep South’s 740, and held a 3.5% Share of Search versus Deep South’s 0.84%.
- Magnum was ahead of Deep South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand moved from 0.82% to 0.84%, and its estimated monthly branded searches moved from 910 to 740.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand moved from 1.7% to 3.5%, and its estimated monthly branded searches moved from 1.9K to 3.1K.

## How did search popularity change for New Zealand ice cream brands in August 2026?

- In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
- Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026.

## Month by month

| Month | Deep South estimated searches | Deep South Share of Search | Deep South rank | Magnum estimated searches | Magnum Share of Search | Magnum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 910 | 0.82% | 8 | 1.9K | 1.7% | 7 |
| Nov 2025 | 1K | 0.94% | 8 | 1.9K | 1.8% | 7 |
| Dec 2025 | 1.3K | 1.2% | 8 | 2K | 1.8% | 7 |
| Jan 2026 | 1.3K | 1.2% | 8 | 2.3K | 2.1% | 7 |
| Feb 2026 | 1K | 0.95% | 8 | 2.3K | 2.2% | 7 |
| Mar 2026 | 1K | 1.1% | 8 | 2K | 2.1% | 7 |
| Apr 2026 | 740 | 0.92% | 8 | 2K | 2.4% | 7 |
| May 2026 | 890 | 0.96% | 8 | 2.1K | 2.2% | 7 |
| Jun 2026 | 730 | 1.1% | 8 | 2.2K | 3.3% | 7 |
| Jul 2026 | 740 | 0.88% | 8 | 2.5K | 2.9% | 7 |
| Aug 2026 | 740 | 0.84% | 8 | 3.1K | 3.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deep South’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deep South**: Measured on the search terms “deep south ice cream” and “deep south nz”, summed into one figure.
- **Magnum**: Measured on the search terms “magnum almond ice cream”, “magnum classic ice cream”, “magnum ice cream bars”, “magnum ice cream company”, “magnum ice cream price”, “magnum ice cream tub”, “magnum icecream”, “magnum nz” and “vegan magnum ice cream”, summed into one figure.

- [Deep South profile](/demand/nz/brands/deep-south)
- [Magnum profile](/demand/nz/brands/magnum)
- [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deep South or Magnum?

In August 2026, Magnum had more branded searches than Deep South among ice cream brands in New Zealand. Magnum was estimated to have 3.1K branded searches compared to Deep South’s 740, and held a 3.5% Share of Search versus Deep South’s 0.84%.

## Cite this page

Brandwave. "Deep South vs Magnum: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deep-south-vs-magnum

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deep-south-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.