--- title: "Deep South vs Duck Island: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Deep South or Duck Island? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deep-south-vs-duck-island" publisher: "Brandwave" --- # Deep South vs Duck Island: Which is more popular by branded search in New Zealand? Which is more popular in search, Deep South or Duck Island? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deep South and Duck Island - **Competitive set**: Ice cream brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Deep South Share of Search**: 0.84% - **Duck Island Share of Search**: 60.7% ## Which is more popular in search, Deep South or Duck Island? - In August 2026, Duck Island had more branded searches than Deep South among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Deep South’s 740, and held a 60.7% Share of Search versus Deep South’s 0.84%. - Duck Island was ahead of Deep South in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand moved from 0.82% to 0.84%, and its estimated monthly branded searches moved from 910 to 740. - Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand moved from 71.4% to 60.7%, and its estimated monthly branded searches moved from 79.6K to 53.7K. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. - Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026. ## Month by month | Month | Deep South estimated searches | Deep South Share of Search | Deep South rank | Duck Island estimated searches | Duck Island Share of Search | Duck Island rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 0.82% | 8 | 79.6K | 71.4% | 1 | | Nov 2025 | 1K | 0.94% | 8 | 76.7K | 70.1% | 1 | | Dec 2025 | 1.3K | 1.2% | 8 | 76.7K | 68.8% | 1 | | Jan 2026 | 1.3K | 1.2% | 8 | 74K | 68.2% | 1 | | Feb 2026 | 1K | 0.95% | 8 | 74K | 69.2% | 1 | | Mar 2026 | 1K | 1.1% | 8 | 60.8K | 64.3% | 1 | | Apr 2026 | 740 | 0.92% | 8 | 51.5K | 63.6% | 1 | | May 2026 | 890 | 0.96% | 8 | 54K | 57.9% | 1 | | Jun 2026 | 730 | 1.1% | 8 | 36K | 55.4% | 1 | | Jul 2026 | 740 | 0.88% | 8 | 53.7K | 63.6% | 1 | | Aug 2026 | 740 | 0.84% | 8 | 53.7K | 60.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Deep South’s and Duck Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deep South**: Measured on the search terms “deep south ice cream” and “deep south nz”, summed into one figure. - **Duck Island**: Measured on the search terms “duck island”, “duck island ice cream”, “duck island near me” and “duck island nz”, summed into one figure. - [Deep South profile](/demand/nz/brands/deep-south) - [Duck Island profile](/demand/nz/brands/duck-island) - [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Deep South or Duck Island? In August 2026, Duck Island had more branded searches than Deep South among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Deep South’s 740, and held a 60.7% Share of Search versus Deep South’s 0.84%. ## Cite this page Brandwave. "Deep South vs Duck Island: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deep-south-vs-duck-island This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deep-south-vs-duck-island. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.