--- title: "Deep Heat vs Panadol: Which is searched more in New Zealand?" description: "Is Deep Heat or Panadol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deep-heat-vs-panadol" publisher: "Brandwave" --- # Deep Heat vs Panadol: Which is searched more in New Zealand? Is Deep Heat or Panadol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deep Heat and Panadol - **Competitive set**: Pain relief brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deep Heat Share of Search**: 16% - **Panadol Share of Search**: 34.5% ## Is Deep Heat or Panadol more popular in search? - In September 2026, Panadol had more branded searches than Deep Heat among pain relief brands in New Zealand. Panadol had about 6,260 branded searches, while Deep Heat had 2,900. Panadol made up 34.5% of all pain relief brand searches we track, and Deep Heat accounted for 16%. - Panadol was ahead of Deep Heat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in New Zealand moved from 34.9% to 34.5%, and its estimated monthly branded searches moved from 5.2K to 6.3K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Panadol was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deep Heat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panadol was listed before Deep Heat in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Nurofen | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Maxigesic | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Voltaren | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Deep Heat | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Disprin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief brand should I buy in New Zealand?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in New Zealand?": 1. Panadol, 2. Nurofen, 3. Voltaren, 4. Deep Heat, 5. Naprogesic - Asked ChatGPT "What's the best pain relief brand in New Zealand for headaches and aches?": 1. Panadol, 2. Nurofen, 3. Disprin - Searched Google, AI Overview "best pain relief": 1. Panadol, 2. Nurofen, 3. Maxigesic, 4. Voltaren - Searched Google, AI Overview "strong pain relief": 1. Maxigesic, 2. Voltaren Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pain relief brands in September 2026? - In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches. - In September 2026, Panadol lost share of searches among pain relief brands in New Zealand, from 37.1% to 34.5%. ## Month by month | Month | Deep Heat estimated searches | Deep Heat Share of Search | Deep Heat rank | Panadol estimated searches | Panadol Share of Search | Panadol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 12.8% | 4 | 5.2K | 34.9% | 1 | | Nov 2025 | 1.9K | 13.4% | 3 | 5K | 35% | 1 | | Dec 2025 | 1.6K | 12.5% | 3 | 4.9K | 38.6% | 1 | | Jan 2026 | 1.9K | 13.4% | 3 | 5K | 35.3% | 1 | | Feb 2026 | 1.9K | 14% | 3 | 5K | 36.8% | 1 | | Mar 2026 | 1.9K | 12.7% | 4 | 5.1K | 34.2% | 1 | | Apr 2026 | 1.9K | 12.5% | 4 | 5K | 32.6% | 1 | | May 2026 | 2.4K | 15.1% | 3 | 5.4K | 33.8% | 1 | | Jun 2026 | 2.4K | 15.1% | 3 | 5.3K | 33.2% | 1 | | Jul 2026 | 2.4K | 14.7% | 3 | 5.3K | 32.2% | 1 | | Aug 2026 | 2.9K | 13.6% | 4 | 7.9K | 37.1% | 1 | | Sep 2026 | 2.9K | 16% | 3 | 6.3K | 34.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Deep Heat’s and Panadol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deep Heat**: Measured on the search term “deep heat”. - **Panadol**: Measured on the search terms “codeine panadol”, “infant panadol”, “panadol”, “panadol extra”, “panadol headache”, “panadol optizorb”, “panadol pain relief”, “panadol paracetamol”, “panadol pregnancy”, “panadol rapid”, “panadol tablets” and “panadol v paracetamol”, summed into one figure. - [Deep Heat profile](/demand/nz/brands/deep-heat) - [Panadol profile](/demand/nz/brands/panadol) - [All pain relief brands in New Zealand](/demand/nz/categories/nz-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deep Heat or Panadol more popular in search? In September 2026, Panadol had more branded searches than Deep Heat among pain relief brands in New Zealand. Panadol had about 6,260 branded searches, while Deep Heat had 2,900. Panadol made up 34.5% of all pain relief brand searches we track, and Deep Heat accounted for 16%. ## Cite this page Brandwave. "Deep Heat vs Panadol: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deep-heat-vs-panadol This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deep-heat-vs-panadol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.