--- title: "Deep Heat vs Maxigesic: Which is searched more in New Zealand?" description: "Is Deep Heat or Maxigesic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deep-heat-vs-maxigesic" publisher: "Brandwave" --- # Deep Heat vs Maxigesic: Which is searched more in New Zealand? Is Deep Heat or Maxigesic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deep Heat and Maxigesic - **Competitive set**: Pain relief brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deep Heat Share of Search**: 16% - **Maxigesic Share of Search**: 12.8% ## Is Deep Heat or Maxigesic more popular in search? - In September 2026, Deep Heat had more branded searches than Maxigesic among pain relief brands in New Zealand. Deep Heat had about 2,900 branded searches, while Maxigesic had 2,330. Deep Heat made up 16% of all pain relief brand searches we track, and Maxigesic accounted for 12.8%. - The lead changed hands 5 times in the 12 months ending September 2026: Deep Heat took it in November 2025, Maxigesic took it in March 2026, Deep Heat took it in June 2026, Maxigesic took it in August 2026, Deep Heat took it in September 2026. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, Maxigesic’s share of searches among pain relief brands in New Zealand moved from 13.4% to 12.8%, and its estimated monthly branded searches moved from 2K to 2.3K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxigesic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Deep Heat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxigesic was listed before Deep Heat in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Nurofen | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Maxigesic | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Voltaren | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Deep Heat | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Disprin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief brand should I buy in New Zealand?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in New Zealand?": 1. Panadol, 2. Nurofen, 3. Voltaren, 4. Deep Heat, 5. Naprogesic - Asked ChatGPT "What's the best pain relief brand in New Zealand for headaches and aches?": 1. Panadol, 2. Nurofen, 3. Disprin - Searched Google, AI Overview "best pain relief": 1. Panadol, 2. Nurofen, 3. Maxigesic, 4. Voltaren - Searched Google, AI Overview "strong pain relief": 1. Maxigesic, 2. Voltaren Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pain relief brands in September 2026? - In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches. - In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%. ## Month by month | Month | Deep Heat estimated searches | Deep Heat Share of Search | Deep Heat rank | Maxigesic estimated searches | Maxigesic Share of Search | Maxigesic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 12.8% | 4 | 2K | 13.4% | 3 | | Nov 2025 | 1.9K | 13.4% | 3 | 1.8K | 13% | 4 | | Dec 2025 | 1.6K | 12.5% | 3 | 1.6K | 12.2% | 4 | | Jan 2026 | 1.9K | 13.4% | 3 | 1.6K | 11.2% | 4 | | Feb 2026 | 1.9K | 14% | 3 | 1.6K | 11.8% | 4 | | Mar 2026 | 1.9K | 12.7% | 4 | 2K | 13.2% | 3 | | Apr 2026 | 1.9K | 12.5% | 4 | 2.8K | 18.5% | 3 | | May 2026 | 2.4K | 15.1% | 3 | 2.4K | 15.1% | 4 | | Jun 2026 | 2.4K | 15.1% | 3 | 2.1K | 13.1% | 4 | | Jul 2026 | 2.4K | 14.7% | 3 | 2.3K | 14.3% | 4 | | Aug 2026 | 2.9K | 13.6% | 4 | 2.9K | 13.7% | 3 | | Sep 2026 | 2.9K | 16% | 3 | 2.3K | 12.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Deep Heat’s and Maxigesic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deep Heat**: Measured on the search term “deep heat”. - **Maxigesic**: Measured on the search terms “maxigesic”, “maxigesic countdown”, “maxigesic dosage”, “maxigesic pain relief”, “maxigesic pe”, “maxigesic tablets”, “maxigesic tablets uses” and “maxigesic triple action”, summed into one figure. - [Deep Heat profile](/demand/nz/brands/deep-heat) - [Maxigesic profile](/demand/nz/brands/maxigesic) - [All pain relief brands in New Zealand](/demand/nz/categories/nz-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deep Heat or Maxigesic more popular in search? In September 2026, Deep Heat had more branded searches than Maxigesic among pain relief brands in New Zealand. Deep Heat had about 2,900 branded searches, while Maxigesic had 2,330. Deep Heat made up 16% of all pain relief brand searches we track, and Maxigesic accounted for 12.8%. ## Cite this page Brandwave. "Deep Heat vs Maxigesic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deep-heat-vs-maxigesic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deep-heat-vs-maxigesic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.