--- title: "Deel vs IMPAC: Which is searched more in New Zealand?" description: "Is Deel or IMPAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contractor management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deel-vs-impac" publisher: "Brandwave" --- # Deel vs IMPAC: Which is searched more in New Zealand? Is Deel or IMPAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contractor management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deel and IMPAC - **Competitive set**: Contractor management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deel Share of Search**: 11.5% - **IMPAC Share of Search**: 6.3% ## Is Deel or IMPAC more popular in search? - In September 2026, Deel had more branded searches than IMPAC among contractor management platforms in New Zealand. Deel had about 720 branded searches, while IMPAC had 390. Deel made up 11.5% of all contractor management platform searches we track, and IMPAC accounted for 6.3%. - Deel was ahead of IMPAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deel’s share of searches among contractor management platforms in New Zealand moved from 9.9% to 11.5%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, IMPAC’s share of searches among contractor management platforms in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches held steady at 390. ## Top contractor management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deel and IMPAC were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IMPAC was listed before Deel in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IMPAC | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | SiteConnect | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Deel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Remote | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SiteWise | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapid Global | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Worksuite | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HealthSafe SecurePass | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Ontop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Worksome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contractor management platforms - Asked ChatGPT "Which contractor management platform should I use in New Zealand?": 1. SiteConnect, 2. IMPAC, 3. Rapid Global, 4. HealthSafe SecurePass, 5. SiteWise - Asked ChatGPT "What are the best contractor management platforms in New Zealand?": 1. IMPAC, 2. SiteWise, 3. SiteConnect, 4. HealthSafe SecurePass, 5. Rapid Global, 6. Deel, 7. Remote - Asked ChatGPT "What's the best contractor management platform in New Zealand for independent contractors?": 1. Deel, 2. Remote - Searched Google, AI Overview "contractor management software": 1. HealthSafe SecurePass - Searched Google, AI Overview "freelancer management software": 1. Worksuite, 2. Remote Not named in any answer: Ontop and Worksome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand contractor management platforms in September 2026? - In September 2026, IMPAC lost share of searches among contractor management platforms in New Zealand, from 7.5% to 6.3%. - Estimated monthly branded searches for Deel in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | Deel estimated searches | Deel Share of Search | Deel rank | IMPAC estimated searches | IMPAC Share of Search | IMPAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 9.9% | 3 | 390 | 6.5% | 4 | | Nov 2025 | 720 | 12% | 2 | 390 | 6.5% | 4 | | Dec 2025 | 590 | 16.4% | 2 | 210 | 5.8% | 5 | | Jan 2026 | 720 | 15.9% | 2 | 260 | 5.7% | 5 | | Feb 2026 | 590 | 11.9% | 2 | 260 | 5.3% | 5 | | Mar 2026 | 720 | 11.4% | 3 | 390 | 6.2% | 5 | | Apr 2026 | 590 | 11.5% | 3 | 320 | 6.2% | 5 | | May 2026 | 1K | 15.5% | 2 | 390 | 6% | 4 | | Jun 2026 | 720 | 11.4% | 3 | 390 | 6.2% | 4 | | Jul 2026 | 590 | 9.7% | 3 | 320 | 5.3% | 5 | | Aug 2026 | 720 | 11.3% | 3 | 480 | 7.5% | 4 | | Sep 2026 | 720 | 11.5% | 3 | 390 | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Deel’s and IMPAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deel**: Measured on the search term “deel”. - **IMPAC**: Measured on the search term “impac prequal”. - [Deel profile](/demand/nz/brands/deel) - [IMPAC profile](/demand/nz/brands/impac) - [All contractor management platforms in New Zealand](/demand/nz/categories/nz-contractor-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deel or IMPAC more popular in search? In September 2026, Deel had more branded searches than IMPAC among contractor management platforms in New Zealand. Deel had about 720 branded searches, while IMPAC had 390. Deel made up 11.5% of all contractor management platform searches we track, and IMPAC accounted for 6.3%. ## Cite this page Brandwave. "Deel vs IMPAC: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deel-vs-impac This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deel-vs-impac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.