---
title: "Decipher Group vs Sprout People: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Decipher Group or Sprout People? Compare estimated monthly branded-search demand and Share of Search inside the Executive Search Firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/decipher-group-vs-sprout-people"
publisher: "Brandwave"
---

# Decipher Group vs Sprout People: Which is more popular by branded search in New Zealand?

Which is more popular in search, Decipher Group or Sprout People? Compare estimated monthly branded-search demand and Share of Search inside the Executive Search Firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Decipher Group and Sprout People
- **Competitive set**: Executive Search Firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Decipher Group Share of Search**: 9.3%
- **Sprout People Share of Search**: 11.9%

## Which is more popular in search, Decipher Group or Sprout People?

- In August 2026, Sprout People had more branded searches than Decipher Group among executive search firms in New Zealand. Sprout People was estimated to have 280 branded searches compared to Decipher Group’s 220, and held an 11.9% Share of Search versus Decipher Group’s 9.3%.
- The lead changed hands 3 times in the 11 months ending August 2026: Sprout People took it in November 2025, Decipher Group took it in January 2026, Sprout People took it in March 2026.
- Across the 11 months ending August 2026, Decipher Group’s estimated Share of Search among executive search firms in New Zealand moved from 11% to 9.3%, and its estimated monthly branded searches moved from 270 to 220.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand moved from 9.8% to 11.9%, and its estimated monthly branded searches moved from 240 to 280.

## How did search popularity change for New Zealand executive search firms in August 2026?

- In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.
- In August 2026, Decipher Group gained estimated Share of Search among executive search firms in New Zealand, from 8.4% to 9.3%.

## Month by month

| Month | Decipher Group estimated searches | Decipher Group Share of Search | Decipher Group rank | Sprout People estimated searches | Sprout People Share of Search | Sprout People rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 11% | 4 | 240 | 9.8% | 6 |
| Nov 2025 | 150 | 7.7% | 6 | 170 | 8.7% | 5 |
| Dec 2025 | 110 | 7.9% | 5 | 110 | 7.9% | 6 |
| Jan 2026 | 330 | 14.3% | 4 | 190 | 8.3% | 6 |
| Feb 2026 | 170 | 7.9% | 5 | 160 | 7.5% | 6 |
| Mar 2026 | 170 | 5.8% | 6 | 290 | 9.9% | 4 |
| Apr 2026 | 180 | 7.9% | 6 | 300 | 13.2% | 4 |
| May 2026 | 180 | 7.7% | 6 | 270 | 11.5% | 5 |
| Jun 2026 | 210 | 9% | 4 | 210 | 9% | 5 |
| Jul 2026 | 180 | 8.4% | 6 | 210 | 9.8% | 5 |
| Aug 2026 | 220 | 9.3% | 6 | 280 | 11.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Decipher Group’s and Sprout People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Decipher Group**: Measured on the search terms “Decipher Group” and “decipher group jobs”, summed into one figure.
- **Sprout People**: Measured on the search terms “Sprout People”, “sprout people nz” and “sprout recruitment”, summed into one figure.

- [Decipher Group profile](/demand/nz/brands/decipher-group)
- [Sprout People profile](/demand/nz/brands/sprout-people)
- [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Decipher Group or Sprout People?

In August 2026, Sprout People had more branded searches than Decipher Group among executive search firms in New Zealand. Sprout People was estimated to have 280 branded searches compared to Decipher Group’s 220, and held an 11.9% Share of Search versus Decipher Group’s 9.3%.

## Cite this page

Brandwave. "Decipher Group vs Sprout People: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/decipher-group-vs-sprout-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/decipher-group-vs-sprout-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.