---
title: "Deans & Associates vs Staples Tax: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deans & Associates or Staples Tax? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deans-associates-vs-staples-tax"
publisher: "Brandwave"
---

# Deans & Associates vs Staples Tax: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deans & Associates or Staples Tax? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deans & Associates and Staples Tax
- **Competitive set**: Kapiti accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deans & Associates Share of Search**: 0.16%
- **Staples Tax Share of Search**: 0.04%

## Which is more popular in search, Deans & Associates or Staples Tax?

- In August 2026, Deans & Associates had more branded searches than Staples Tax among kapiti accounting firms in New Zealand. Deans & Associates was estimated to have 40 branded searches compared to Staples Tax’s 10, and held a 0.16% Share of Search versus Staples Tax’s 0.04%.
- Deans & Associates was ahead of Staples Tax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.12% to 0.16%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Staples Tax’s estimated Share of Search among kapiti accounting firms in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand kapiti accounting firms in August 2026?

- Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Month by month

| Month | Deans & Associates estimated searches | Deans & Associates Share of Search | Deans & Associates rank | Staples Tax estimated searches | Staples Tax Share of Search | Staples Tax rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.12% | 5 | 10 | 0.04% | 7 |
| Nov 2025 | 20 | 0.1% | 5 | 10 | 0.05% | 7 |
| Dec 2025 | 50 | 0.25% | 5 | 10 | 0.05% | 8 |
| Jan 2026 | 40 | 0.19% | 5 | 10 | 0.05% | 7 |
| Feb 2026 | 30 | 0.14% | 5 | 10 | 0.05% | 7 |
| Mar 2026 | 40 | 0.16% | 5 | 10 | 0.04% | 7 |
| Apr 2026 | 20 | 0.09% | 5 | 10 | 0.05% | 8 |
| May 2026 | 20 | 0.08% | 5 | 10 | 0.04% | 7 |
| Jun 2026 | 40 | 0.16% | 5 | 10 | 0.04% | 7 |
| Jul 2026 | 30 | 0.14% | 5 | 10 | 0.05% | 8 |
| Aug 2026 | 40 | 0.16% | 5 | 10 | 0.04% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deans & Associates’ and Staples Tax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deans & Associates**: Measured on the search terms “deans & associates”, “deans and associates”, “deans and associates kapiti” and “deans associates”, summed into one figure.
- **Staples Tax**: Measured on the search term “staples tax”.

- [Deans & Associates profile](/demand/nz/brands/deans-associates)
- [Staples Tax profile](/demand/nz/brands/staples-tax)
- [All kapiti accounting firms in New Zealand](/demand/nz/categories/nz-kapiti-accounting-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deans & Associates or Staples Tax?

In August 2026, Deans & Associates had more branded searches than Staples Tax among kapiti accounting firms in New Zealand. Deans & Associates was estimated to have 40 branded searches compared to Staples Tax’s 10, and held a 0.16% Share of Search versus Staples Tax’s 0.04%.

## Cite this page

Brandwave. "Deans & Associates vs Staples Tax: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deans-associates-vs-staples-tax

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deans-associates-vs-staples-tax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.