--- title: "Deans & Associates vs SBA: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Deans & Associates or SBA? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deans-associates-vs-sba" publisher: "Brandwave" --- # Deans & Associates vs SBA: Which is more popular by branded search in New Zealand? Which is more popular in search, Deans & Associates or SBA? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deans & Associates and SBA - **Competitive set**: Kapiti accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Deans & Associates Share of Search**: 0.16% - **SBA Share of Search**: 10.8% ## Which is more popular in search, Deans & Associates or SBA? - In August 2026, SBA had more branded searches than Deans & Associates among kapiti accounting firms in New Zealand. SBA was estimated to have 2.7K branded searches compared to Deans & Associates’ 40, and held a 10.8% Share of Search versus Deans & Associates’ 0.16%. - SBA was ahead of Deans & Associates in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.12% to 0.16%, and its estimated monthly branded searches moved from 30 to 40. - Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand moved from 10.1% to 10.8%, and its estimated monthly branded searches moved from 2.5K to 2.7K. ## How did search popularity change for New Zealand kapiti accounting firms in August 2026? - In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%. - Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026. ## Month by month | Month | Deans & Associates estimated searches | Deans & Associates Share of Search | Deans & Associates rank | SBA estimated searches | SBA Share of Search | SBA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.12% | 5 | 2.5K | 10.1% | 2 | | Nov 2025 | 20 | 0.1% | 5 | 2.3K | 10.9% | 2 | | Dec 2025 | 50 | 0.25% | 5 | 1.7K | 8.6% | 2 | | Jan 2026 | 40 | 0.19% | 5 | 2.5K | 11.8% | 2 | | Feb 2026 | 30 | 0.14% | 5 | 2.5K | 12% | 2 | | Mar 2026 | 40 | 0.16% | 5 | 3.1K | 12.1% | 2 | | Apr 2026 | 20 | 0.09% | 5 | 2.9K | 13.6% | 2 | | May 2026 | 20 | 0.08% | 5 | 2.7K | 10.7% | 2 | | Jun 2026 | 40 | 0.16% | 5 | 3.2K | 12.4% | 2 | | Jul 2026 | 30 | 0.14% | 5 | 2.5K | 11.9% | 2 | | Aug 2026 | 40 | 0.16% | 5 | 2.7K | 10.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Deans & Associates’ and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deans & Associates**: Measured on the search terms “deans & associates”, “deans and associates”, “deans and associates kapiti” and “deans associates”, summed into one figure. - **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure. - [Deans & Associates profile](/demand/nz/brands/deans-associates) - [SBA profile](/demand/nz/brands/sba) - [All kapiti accounting firms in New Zealand](/demand/nz/categories/nz-kapiti-accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Deans & Associates or SBA? In August 2026, SBA had more branded searches than Deans & Associates among kapiti accounting firms in New Zealand. SBA was estimated to have 2.7K branded searches compared to Deans & Associates’ 40, and held a 10.8% Share of Search versus Deans & Associates’ 0.16%. ## Cite this page Brandwave. "Deans & Associates vs SBA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deans-associates-vs-sba This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deans-associates-vs-sba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.