---
title: "Deadly Ponies vs Twenty-Seven Names: Which is searched more in New Zealand?"
description: "Is Deadly Ponies or Twenty-Seven Names more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-twenty-seven-names"
publisher: "Brandwave"
---

# Deadly Ponies vs Twenty-Seven Names: Which is searched more in New Zealand?

Is Deadly Ponies or Twenty-Seven Names more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deadly Ponies and Twenty-Seven Names
- **Competitive set**: designer fashion labels
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Deadly Ponies Share of Search**: 11.8%
- **Twenty-Seven Names Share of Search**: 3.5%

## Is Deadly Ponies or Twenty-Seven Names more popular in search?

- In September 2026, Deadly Ponies had more branded searches than Twenty-Seven Names among designer fashion labels in New Zealand. Deadly Ponies had about 7,130 branded searches, while Twenty-Seven Names had 2,080. Deadly Ponies made up 11.8% of all designer fashion label searches we track, and Twenty-Seven Names accounted for 3.5%.
- Deadly Ponies was ahead of Twenty-Seven Names in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer fashion labels in New Zealand moved from 10.9% to 11.8%, and its estimated monthly branded searches held steady at 7.1K.
- Across the 12 months ending September 2026, Twenty-Seven Names’ share of searches among designer fashion labels in New Zealand moved from 4% to 3.5%, and its estimated monthly branded searches moved from 2.6K to 2.1K.

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deadly Ponies was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twenty-Seven Names was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deadly Ponies was listed before Twenty-Seven Names in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Juliette Hogan | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kowtow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Harris Tapper | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Zambesi | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Karen Walker | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Paris Georgia | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Maggie Marilyn | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| RUBY | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Marle | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Deadly Ponies | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Yu Mei | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Twenty-Seven Names | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Caitlin Crisp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kate Sylvester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ingrid Starnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which New Zealand designer fashion label should I buy in New Zealand?": 1. Zambesi, 2. Kowtow, 3. Juliette Hogan, 4. Karen Walker, 5. Harris Tapper
- Asked ChatGPT "What are the best New Zealand designer fashion label brands in New Zealand?": 1. Paris Georgia, 2. Karen Walker, 3. Zambesi, 4. Maggie Marilyn, 5. Kowtow, 6. Juliette Hogan, 7. Harris Tapper, 8. Marle, 9. Deadly Ponies, 10. Yu Mei, 11. Twenty-Seven Names
- Asked ChatGPT "What's the best New Zealand designer fashion label in New Zealand for womenswear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. Marle, 5. Kowtow
- Searched Google, AI Overview "designer clothing nz": 1. Juliette Hogan, 2. Harris Tapper, 3. Deadly Ponies
- Searched Google, AI Overview "nz fashion brand": 1. Kowtow, 2. RUBY, 3. Harris Tapper, 4. Karen Walker, 5. Maggie Marilyn, 6. Yu Mei

Not named in any answer: Caitlin Crisp, Kate Sylvester and Ingrid Starnes.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand designer fashion labels in September 2026?

- In September 2026, RUBY overtook Twenty-Seven Names to rank 8th among designer fashion labels in New Zealand, with 4% of the searches.
- In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.
- In September 2026, Twenty-Seven Names lost share of searches among designer fashion labels in New Zealand, from 4.2% to 3.5%.
- In September 2026, Deadly Ponies rose from 4th to 3rd among designer fashion labels in New Zealand.

## Month by month

| Month | Deadly Ponies estimated searches | Deadly Ponies Share of Search | Deadly Ponies rank | Twenty-Seven Names estimated searches | Twenty-Seven Names Share of Search | Twenty-Seven Names rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.1K | 10.9% | 4 | 2.6K | 4% | 9 |
| Nov 2025 | 10.6K | 12.9% | 2 | 2.6K | 3.2% | 10 |
| Dec 2025 | 10.5K | 13.8% | 2 | 2.7K | 3.5% | 8 |
| Jan 2026 | 8.7K | 12.6% | 2 | 3.9K | 5.6% | 6 |
| Feb 2026 | 7K | 11.4% | 2 | 3.1K | 5.1% | 7 |
| Mar 2026 | 8.5K | 11.8% | 2 | 2.1K | 2.9% | 11 |
| Apr 2026 | 8.5K | 13.4% | 2 | 1.8K | 2.8% | 12 |
| May 2026 | 10.3K | 15.9% | 2 | 2.1K | 3.3% | 10 |
| Jun 2026 | 8.7K | 14.2% | 2 | 2.6K | 4.3% | 8 |
| Jul 2026 | 8.6K | 13.5% | 2 | 2.1K | 3.3% | 11 |
| Aug 2026 | 8.7K | 11.6% | 4 | 3.2K | 4.2% | 8 |
| Sep 2026 | 7.1K | 11.8% | 3 | 2.1K | 3.5% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Deadly Ponies’ and Twenty-Seven Names’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies sale”, “deadly ponies shoes” and “deadlyponies”, summed into one figure.
- **Twenty-Seven Names**: Measured on the search terms “twenty seven names”, “twenty seven names dress”, “twenty seven names sale”, “twentysevennames” and “twentysevennames sale”, summed into one figure.

- [Deadly Ponies profile](/demand/nz/brands/deadly-ponies)
- [Twenty-Seven Names profile](/demand/nz/brands/twenty-seven-names)
- [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Deadly Ponies or Twenty-Seven Names more popular in search?

In September 2026, Deadly Ponies had more branded searches than Twenty-Seven Names among designer fashion labels in New Zealand. Deadly Ponies had about 7,130 branded searches, while Twenty-Seven Names had 2,080. Deadly Ponies made up 11.8% of all designer fashion label searches we track, and Twenty-Seven Names accounted for 3.5%.

## Cite this page

Brandwave. "Deadly Ponies vs Twenty-Seven Names: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-twenty-seven-names

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-twenty-seven-names. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.