--- title: "Deadly Ponies vs Mimco: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Deadly Ponies or Mimco? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-mimco" publisher: "Brandwave" --- # Deadly Ponies vs Mimco: Which is more popular by branded search in New Zealand? Which is more popular in search, Deadly Ponies or Mimco? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deadly Ponies and Mimco - **Competitive set**: designer handbag labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Deadly Ponies Share of Search**: 26.2% - **Mimco Share of Search**: 3.5% ## Which is more popular in search, Deadly Ponies or Mimco? - In August 2026, Deadly Ponies had more branded searches than Mimco among designer handbag labels in New Zealand. Deadly Ponies was estimated to have 13.4K branded searches compared to Mimco’s 1.8K, and held a 26.2% Share of Search versus Mimco’s 3.5%. - Deadly Ponies was ahead of Mimco in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand moved from 23% to 26.2%, and its estimated monthly branded searches moved from 10.7K to 13.4K. - Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 2K to 1.8K. ## How did search popularity change for New Zealand designer handbag labels in August 2026? - In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%. - In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%. - In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%. ## Month by month | Month | Deadly Ponies estimated searches | Deadly Ponies Share of Search | Deadly Ponies rank | Mimco estimated searches | Mimco Share of Search | Mimco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 23% | 3 | 2K | 4.3% | 5 | | Nov 2025 | 16.4K | 22.4% | 3 | 2.5K | 3.4% | 5 | | Dec 2025 | 16.5K | 24.1% | 2 | 2.5K | 3.7% | 5 | | Jan 2026 | 13.5K | 26.4% | 3 | 2.1K | 4.1% | 5 | | Feb 2026 | 11.2K | 26.7% | 3 | 1.7K | 4.1% | 5 | | Mar 2026 | 12.8K | 27% | 3 | 1.7K | 3.7% | 5 | | Apr 2026 | 12.6K | 29.1% | 2 | 1.8K | 4.2% | 5 | | May 2026 | 14.5K | 28.7% | 2 | 1.9K | 3.8% | 5 | | Jun 2026 | 13K | 24.2% | 3 | 1.9K | 3.6% | 5 | | Jul 2026 | 12.7K | 28.6% | 2 | 1.8K | 4.1% | 5 | | Aug 2026 | 13.4K | 26.2% | 3 | 1.8K | 3.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Deadly Ponies’ and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies bag”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies card holder”, “deadly ponies crossbody bag”, “deadly ponies laptop bag”, “deadly ponies mr cinch”, “deadly ponies mr gator”, “deadly ponies mr leopard”, “deadly ponies mr minimese”, “deadly ponies mr siamese”, “deadly ponies near me”, “deadly ponies nz”, “deadly ponies online”, “deadly ponies sale”, “deadly ponies shoes”, “deadly ponies shop”, “deadly ponies stockist”, “deadly ponies tote”, “deadly ponies tote bag”, “deadlyponies”, “deadlyponies com” and “deadlyponies nz”, summed into one figure. - **Mimco**: Measured on the search terms “mimco”, “mimco bag”, “mimco co nz”, “mimco jewellery”, “mimco leather bag”, “mimco near me”, “mimco nz”, “mimco online”, “mimco purse”, “mimco shoes”, “mimco tote” and “mimco wallet”, summed into one figure. - [Deadly Ponies profile](/demand/nz/brands/deadly-ponies) - [Mimco profile](/demand/nz/brands/mimco) - [All designer handbag labels in New Zealand](/demand/nz/categories/nz-designer-leather-goods): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Deadly Ponies or Mimco? In August 2026, Deadly Ponies had more branded searches than Mimco among designer handbag labels in New Zealand. Deadly Ponies was estimated to have 13.4K branded searches compared to Mimco’s 1.8K, and held a 26.2% Share of Search versus Mimco’s 3.5%. ## Cite this page Brandwave. "Deadly Ponies vs Mimco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-mimco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-mimco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.