--- title: "Deadly Ponies vs Ingrid Starnes: Which is searched more in New Zealand?" description: "Is Deadly Ponies or Ingrid Starnes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-ingrid-starnes" publisher: "Brandwave" --- # Deadly Ponies vs Ingrid Starnes: Which is searched more in New Zealand? Is Deadly Ponies or Ingrid Starnes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deadly Ponies and Ingrid Starnes - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deadly Ponies Share of Search**: 11.8% - **Ingrid Starnes Share of Search**: 0.32% ## Is Deadly Ponies or Ingrid Starnes more popular in search? - In September 2026, Deadly Ponies had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Deadly Ponies had about 7,130 branded searches, while Ingrid Starnes had 190. Deadly Ponies made up 11.8% of all designer fashion label searches we track, and Ingrid Starnes accounted for 0.32%. - Deadly Ponies was ahead of Ingrid Starnes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer fashion labels in New Zealand moved from 10.9% to 11.8%, and its estimated monthly branded searches held steady at 7.1K. - Across the 12 months ending September 2026, Ingrid Starnes’ share of searches among designer fashion labels in New Zealand moved from 0.38% to 0.32%, and its estimated monthly branded searches moved from 250 to 190. ## Top designer fashion labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deadly Ponies was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ingrid Starnes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kowtow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harris Tapper | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zambesi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Karen Walker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Paris Georgia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggie Marilyn | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | RUBY | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Marle | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Deadly Ponies | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Yu Mei | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Twenty-Seven Names | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Caitlin Crisp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kate Sylvester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ingrid Starnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about designer fashion labels - Asked ChatGPT "Which New Zealand designer fashion label should I buy in New Zealand?": 1. Zambesi, 2. Kowtow, 3. Juliette Hogan, 4. Karen Walker, 5. Harris Tapper - Asked ChatGPT "What are the best New Zealand designer fashion label brands in New Zealand?": 1. Paris Georgia, 2. Karen Walker, 3. Zambesi, 4. Maggie Marilyn, 5. Kowtow, 6. Juliette Hogan, 7. Harris Tapper, 8. Marle, 9. Deadly Ponies, 10. Yu Mei, 11. Twenty-Seven Names - Asked ChatGPT "What's the best New Zealand designer fashion label in New Zealand for womenswear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. Marle, 5. Kowtow - Searched Google, AI Overview "designer clothing nz": 1. Juliette Hogan, 2. Harris Tapper, 3. Deadly Ponies - Searched Google, AI Overview "nz fashion brand": 1. Kowtow, 2. RUBY, 3. Harris Tapper, 4. Karen Walker, 5. Maggie Marilyn, 6. Yu Mei Not named in any answer: Caitlin Crisp, Kate Sylvester and Ingrid Starnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer fashion labels in September 2026? - In September 2026, Deadly Ponies rose from 4th to 3rd among designer fashion labels in New Zealand. - Estimated monthly branded searches for Ingrid Starnes in New Zealand fell 24% over 12 measured months, from 250 to 190 in September 2026. ## Month by month | Month | Deadly Ponies estimated searches | Deadly Ponies Share of Search | Deadly Ponies rank | Ingrid Starnes estimated searches | Ingrid Starnes Share of Search | Ingrid Starnes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 10.9% | 4 | 250 | 0.38% | 15 | | Nov 2025 | 10.6K | 12.9% | 2 | 290 | 0.35% | 15 | | Dec 2025 | 10.5K | 13.8% | 2 | 240 | 0.32% | 15 | | Jan 2026 | 8.7K | 12.6% | 2 | 240 | 0.35% | 15 | | Feb 2026 | 7K | 11.4% | 2 | 230 | 0.37% | 15 | | Mar 2026 | 8.5K | 11.8% | 2 | 240 | 0.33% | 15 | | Apr 2026 | 8.5K | 13.4% | 2 | 230 | 0.36% | 15 | | May 2026 | 10.3K | 15.9% | 2 | 230 | 0.35% | 15 | | Jun 2026 | 8.7K | 14.2% | 2 | 240 | 0.39% | 15 | | Jul 2026 | 8.6K | 13.5% | 2 | 180 | 0.28% | 15 | | Aug 2026 | 8.7K | 11.6% | 4 | 190 | 0.25% | 15 | | Sep 2026 | 7.1K | 11.8% | 3 | 190 | 0.32% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Deadly Ponies’ and Ingrid Starnes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies sale”, “deadly ponies shoes” and “deadlyponies”, summed into one figure. - **Ingrid Starnes**: Measured on the search terms “ingrid starnes”, “ingrid starnes dress”, “ingrid starnes sale” and “ingridstarnes”, summed into one figure. - [Deadly Ponies profile](/demand/nz/brands/deadly-ponies) - [Ingrid Starnes profile](/demand/nz/brands/ingrid-starnes) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deadly Ponies or Ingrid Starnes more popular in search? In September 2026, Deadly Ponies had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Deadly Ponies had about 7,130 branded searches, while Ingrid Starnes had 190. Deadly Ponies made up 11.8% of all designer fashion label searches we track, and Ingrid Starnes accounted for 0.32%. ## Cite this page Brandwave. "Deadly Ponies vs Ingrid Starnes: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-ingrid-starnes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-ingrid-starnes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.