--- title: "Deadly Ponies vs Gucci: Which is searched more in New Zealand?" description: "Is Deadly Ponies or Gucci more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-gucci" publisher: "Brandwave" --- # Deadly Ponies vs Gucci: Which is searched more in New Zealand? Is Deadly Ponies or Gucci more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deadly Ponies and Gucci - **Competitive set**: Handbag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deadly Ponies Share of Search**: 5.6% - **Gucci Share of Search**: 14.4% ## Is Deadly Ponies or Gucci more popular in search? - In September 2026, Gucci had more branded searches than Deadly Ponies among handbag brands in New Zealand. Gucci had about 18,300 branded searches, while Deadly Ponies had 7,130. Gucci made up 14.4% of all handbag brand searches we track, and Deadly Ponies accounted for 5.6%. - Gucci was ahead of Deadly Ponies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deadly Ponies’ share of searches among handbag brands in New Zealand moved from 5.7% to 5.6%, and its estimated monthly branded searches held steady at 7.1K. - Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in New Zealand moved from 16.6% to 14.4%, and its estimated monthly branded searches moved from 20.5K to 18.3K. ## Top handbag brands in ChatGPT and Google AI Overviews In two ChatGPT questions and two Google AI Overviews, Deadly Ponies appeared in all four answers. Gucci was mentioned in one out of four: not in either of the two ChatGPT answers, but in one of the two Google AI Overviews. Deadly Ponies was listed before Gucci in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Saben | 1st | 2 of 2 | 2 of 2 | 4 of 4 | | Deadly Ponies | 2nd | 2 of 2 | 2 of 2 | 4 of 4 | | Coach | 3rd | 1 of 2 | 1 of 2 | 2 of 4 | | Status Anxiety | 4th | 1 of 2 | 1 of 2 | 2 of 4 | | Louis Vuitton | 5th | 0 of 2 | 1 of 2 | 1 of 4 | | Michael Kors | 6th | 0 of 2 | 1 of 2 | 1 of 4 | | Longchamp | 7th | 1 of 2 | 0 of 2 | 1 of 4 | | Gucci | 8th | 0 of 2 | 1 of 2 | 1 of 4 | | Kate Spade | 9th | 0 of 2 | 1 of 2 | 1 of 4 | | Mimco | Not ranked | 0 of 2 | 0 of 2 | 0 of 4 | ## Every AI answer about handbag brands - Asked ChatGPT "Which handbag brand should I buy in New Zealand?": 1. Deadly Ponies, 2. Coach, 3. Status Anxiety, 4. Longchamp, 5. Saben - Asked ChatGPT "What's the best handbag brand in New Zealand for everyday carrying?": 1. Saben, 2. Deadly Ponies - Searched Google, AI Overview "handbags nz": 1. Saben, 2. Status Anxiety, 3. Deadly Ponies - Searched Google, AI Overview "designer handbag nz": 1. Saben, 2. Deadly Ponies, 3. Louis Vuitton, 4. Coach, 5. Michael Kors, 6. Gucci, 7. Kate Spade Not named in any answer: Mimco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand handbag brands in September 2026? - In September 2026, Gucci gained share of searches among handbag brands in New Zealand, from 13.3% to 14.4%. - In September 2026, Deadly Ponies lost share of searches among handbag brands in New Zealand, from 6.2% to 5.6%. ## Month by month | Month | Deadly Ponies estimated searches | Deadly Ponies Share of Search | Deadly Ponies rank | Gucci estimated searches | Gucci Share of Search | Gucci rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 5.7% | 6 | 20.5K | 16.6% | 2 | | Nov 2025 | 10.6K | 7% | 6 | 22.4K | 14.9% | 2 | | Dec 2025 | 10.5K | 6.5% | 6 | 23.5K | 14.6% | 3 | | Jan 2026 | 8.7K | 6.5% | 6 | 18.4K | 13.8% | 3 | | Feb 2026 | 7K | 6.4% | 5 | 16.7K | 15.1% | 3 | | Mar 2026 | 8.5K | 7.1% | 5 | 16.9K | 14.1% | 3 | | Apr 2026 | 8.5K | 6.9% | 5 | 18.3K | 14.7% | 3 | | May 2026 | 10.3K | 7.5% | 5 | 20.3K | 14.7% | 3 | | Jun 2026 | 8.7K | 6.1% | 6 | 17.5K | 12.3% | 3 | | Jul 2026 | 8.6K | 6.3% | 5 | 17.7K | 13% | 3 | | Aug 2026 | 8.7K | 6.2% | 7 | 18.5K | 13.3% | 3 | | Sep 2026 | 7.1K | 5.6% | 7 | 18.3K | 14.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Deadly Ponies’ and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies sale”, “deadly ponies shoes” and “deadlyponies”, summed into one figure. - **Gucci**: Measured on the search terms “gucci”, “gucci bag”, “gucci bloom”, “gucci bloom parfum”, “gucci flora”, “gucci frame”, “gucci guilty”, “gucci handbags”, “gucci m”, “gucci rush”, “gucci shoes”, “gucci sunglasses” and “gucci wallets”, summed into one figure. - [Deadly Ponies profile](/demand/nz/brands/deadly-ponies) - [Gucci profile](/demand/nz/brands/gucci) - [All handbag brands in New Zealand](/demand/nz/categories/nz-handbag-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deadly Ponies or Gucci more popular in search? In September 2026, Gucci had more branded searches than Deadly Ponies among handbag brands in New Zealand. Gucci had about 18,300 branded searches, while Deadly Ponies had 7,130. Gucci made up 14.4% of all handbag brand searches we track, and Deadly Ponies accounted for 5.6%. ## Cite this page Brandwave. "Deadly Ponies vs Gucci: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-gucci This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deadly-ponies-vs-gucci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.