--- title: "De Winkel vs Fresh 'n Fruity: Which is searched more in New Zealand?" description: "Is De Winkel or Fresh 'n Fruity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/de-winkel-vs-fresh-n-fruity" publisher: "Brandwave" --- # De Winkel vs Fresh 'n Fruity: Which is searched more in New Zealand? Is De Winkel or Fresh 'n Fruity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De Winkel and Fresh 'n Fruity - **Competitive set**: Yoghurt brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De Winkel Share of Search**: 1.9% - **Fresh 'n Fruity Share of Search**: 3.1% ## Is De Winkel or Fresh 'n Fruity more popular in search? - In September 2026, Fresh 'n Fruity had more branded searches than De Winkel among yoghurt brands in New Zealand. Fresh 'n Fruity had about 630 branded searches, while De Winkel had 390. Fresh 'n Fruity made up 3.1% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. - The lead changed hands once in the 12 months ending September 2026: Fresh 'n Fruity took it in November 2025. - Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 500 to 390. - Across the 12 months ending September 2026, Fresh 'n Fruity’s share of searches among yoghurt brands in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 450 to 630. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither De Winkel nor Fresh 'n Fruity showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cyclops | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Collective | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Anchor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Chobani | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Puhoi Valley | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Gopala | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fresh 'n Fruity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De Winkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yoghurt brands - Asked ChatGPT "Which yoghurt brand should I buy in New Zealand?": 1. Cyclops, 2. The Collective - Asked ChatGPT "What are the best yoghurt brands in New Zealand?": 1. Cyclops, 2. The Collective, 3. Puhoi Valley - Asked ChatGPT "What's the best yoghurt brand in New Zealand for everyday snacks?": 1. Anchor, 2. Cyclops - Searched Google, AI Overview "greek yoghurt nz": 1. Cyclops, 2. Chobani, 3. The Collective, 4. Puhoi Valley - Searched Google, AI Overview "yoghurt brands nz": 1. Anchor, 2. The Collective, 3. Cyclops, 4. Puhoi Valley, 5. Chobani, 6. Gopala Not named in any answer: Yoplait, Fresh 'n Fruity and De Winkel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand yoghurt brands in September 2026? - In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%. - Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 40% over 12 measured months, from 450 to 630 in September 2026. ## Month by month | Month | De Winkel estimated searches | De Winkel Share of Search | De Winkel rank | Fresh 'n Fruity estimated searches | Fresh 'n Fruity Share of Search | Fresh 'n Fruity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 500 | 3.3% | 6 | 450 | 3% | 7 | | Nov 2025 | 390 | 3% | 7 | 450 | 3.5% | 6 | | Dec 2025 | 260 | 2.5% | 7 | 370 | 3.5% | 6 | | Jan 2026 | 500 | 3.1% | 6 | 500 | 3.1% | 7 | | Feb 2026 | 430 | 3% | 7 | 490 | 3.4% | 6 | | Mar 2026 | 480 | 3.4% | 7 | 590 | 4.1% | 6 | | Apr 2026 | 480 | 3.4% | 7 | 580 | 4.1% | 6 | | May 2026 | 480 | 2.9% | 7 | 560 | 3.4% | 6 | | Jun 2026 | 410 | 2.3% | 7 | 590 | 3.4% | 6 | | Jul 2026 | 320 | 1.6% | 7 | 600 | 2.9% | 6 | | Aug 2026 | 590 | 2.5% | 7 | 730 | 3.1% | 6 | | Sep 2026 | 390 | 1.9% | 7 | 630 | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using De Winkel’s and Fresh 'n Fruity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De Winkel**: Measured on the search terms “de winkel” and “de winkel yoghurt”, summed into one figure. - **Fresh 'n Fruity**: Measured on the search terms “fresh n fruity”, “fresh n fruity yoghurt”, “fresh n fruity yogurt” and “freshnfruity”, summed into one figure. - [De Winkel profile](/demand/nz/brands/de-winkel) - [Fresh 'n Fruity profile](/demand/nz/brands/fresh-n-fruity) - [All yoghurt brands in New Zealand](/demand/nz/categories/nz-yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De Winkel or Fresh 'n Fruity more popular in search? In September 2026, Fresh 'n Fruity had more branded searches than De Winkel among yoghurt brands in New Zealand. Fresh 'n Fruity had about 630 branded searches, while De Winkel had 390. Fresh 'n Fruity made up 3.1% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. ## Cite this page Brandwave. "De Winkel vs Fresh 'n Fruity: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/de-winkel-vs-fresh-n-fruity This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/de-winkel-vs-fresh-n-fruity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.