--- title: "De Lorenzo vs ghd: Which is searched more in New Zealand?" description: "Is De Lorenzo or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/de-lorenzo-vs-ghd-hair" publisher: "Brandwave" --- # De Lorenzo vs ghd: Which is searched more in New Zealand? Is De Lorenzo or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De Lorenzo and ghd - **Competitive set**: Professional haircare and styling brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De Lorenzo Share of Search**: 0.67% - **ghd Share of Search**: 34.2% ## Is De Lorenzo or ghd more popular in search? - In September 2026, ghd had more branded searches than De Lorenzo among professional haircare and styling brands in New Zealand. ghd had about 16,300 branded searches, while De Lorenzo had 320. ghd made up 34.2% of all professional haircare and styling brand searches we track, and De Lorenzo accounted for 0.67%. - ghd was ahead of De Lorenzo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De Lorenzo’s share of searches among professional haircare and styling brands in New Zealand moved from 0.92% to 0.67%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, ghd’s share of searches among professional haircare and styling brands in New Zealand moved from 36.1% to 34.2%, and its estimated monthly branded searches moved from 15.3K to 16.3K. ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De Lorenzo and ghd were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. De Lorenzo and ghd were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wella Professionals | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ghd | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | De Lorenzo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Olaplex | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kevin.Murphy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | K18 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pureology | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ethique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monday Haircare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy in New Zealand?": 1. Kérastase, 2. Redken, 3. Wella Professionals, 4. ghd, 5. De Lorenzo - Asked ChatGPT "What are the best professional haircare and styling brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Wella Professionals, 4. Kevin.Murphy, 5. De Lorenzo, 6. ghd, 7. Pureology - Asked ChatGPT "What's the best professional haircare and styling brand in New Zealand for damaged hair?": 1. Kérastase, 2. Redken, 3. K18, 4. Olaplex - Searched Google, AI Overview "salon hair products": 1. Redken, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair styling products": 1. Wella Professionals Not named in any answer: Moroccanoil, Ethique and Monday Haircare. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand professional haircare and styling brands in September 2026? - In September 2026, ghd gained share of searches among professional haircare and styling brands in New Zealand, from 31.7% to 34.2%. - Estimated monthly branded searches for De Lorenzo in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | De Lorenzo estimated searches | De Lorenzo Share of Search | De Lorenzo rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.92% | 12 | 15.3K | 36.1% | 1 | | Nov 2025 | 390 | 0.71% | 12 | 23.3K | 42.3% | 1 | | Dec 2025 | 390 | 0.79% | 12 | 18.3K | 36.9% | 1 | | Jan 2026 | 320 | 0.8% | 12 | 11K | 27.3% | 2 | | Feb 2026 | 320 | 0.81% | 12 | 11.8K | 30% | 1 | | Mar 2026 | 320 | 0.72% | 12 | 13.9K | 31.4% | 1 | | Apr 2026 | 320 | 0.72% | 12 | 14.1K | 31.9% | 1 | | May 2026 | 320 | 0.72% | 12 | 14K | 31.7% | 1 | | Jun 2026 | 320 | 0.71% | 12 | 14.6K | 32.3% | 1 | | Jul 2026 | 320 | 0.66% | 12 | 14.8K | 30.6% | 1 | | Aug 2026 | 260 | 0.54% | 12 | 15.1K | 31.7% | 1 | | Sep 2026 | 320 | 0.67% | 12 | 16.3K | 34.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using De Lorenzo’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De Lorenzo**: Measured on the search terms “de lorenzo” and “delorenzo”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair rise”, “ghd hair straightener”, “ghd hair waver”, “ghd platinum”, “ghd platinum plus”, “ghd straightener” and “ghd v styler”, summed into one figure. - [De Lorenzo profile](/demand/nz/brands/de-lorenzo) - [ghd profile](/demand/nz/brands/ghd-hair) - [All professional haircare and styling brands in New Zealand](/demand/nz/categories/nz-professional-haircare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De Lorenzo or ghd more popular in search? In September 2026, ghd had more branded searches than De Lorenzo among professional haircare and styling brands in New Zealand. ghd had about 16,300 branded searches, while De Lorenzo had 320. ghd made up 34.2% of all professional haircare and styling brand searches we track, and De Lorenzo accounted for 0.67%. ## Cite this page Brandwave. "De Lorenzo vs ghd: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/de-lorenzo-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/de-lorenzo-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.