--- title: "De Lage Landen vs Speirs Finance: Which is searched more in New Zealand?" description: "Is De Lage Landen or Speirs Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equipment finance set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/de-lage-landen-vs-speirs-finance" publisher: "Brandwave" --- # De Lage Landen vs Speirs Finance: Which is searched more in New Zealand? Is De Lage Landen or Speirs Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equipment finance set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De Lage Landen and Speirs Finance - **Competitive set**: Equipment finance - **Market**: New Zealand - **Month measured**: Sep 2026 - **De Lage Landen Share of Search**: 0.63% - **Speirs Finance Share of Search**: 2.2% ## Is De Lage Landen or Speirs Finance more popular in search? - In September 2026, Speirs Finance had more branded searches than De Lage Landen among equipment finance in New Zealand. Speirs Finance had about 320 branded searches, while De Lage Landen had 90. Speirs Finance made up 2.2% of all equipment finance searches we track, and De Lage Landen accounted for 0.63%. - Speirs Finance was ahead of De Lage Landen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De Lage Landen’s share of searches among equipment finance in New Zealand moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 390 to 320. ## Top equipment finance in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Speirs Finance was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. De Lage Landen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UDC Finance | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Finance New Zealand | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Speirs Finance | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | De Lage Landen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FlexiRent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about equipment finance - Asked ChatGPT "Which equipment finance provider should I use in New Zealand?": 1. UDC Finance, 2. Finance New Zealand - Asked ChatGPT "What are the best equipment finance providers in New Zealand?": 1. UDC Finance, 2. Speirs Finance, 3. Finance New Zealand - Asked ChatGPT "What's the best equipment finance provider in New Zealand for new machinery?": 1. UDC Finance, 2. Finance New Zealand - Searched Google, AI Overview "equipment finance nz": 1. Speirs Finance - Searched Google, AI Overview "machinery finance nz": 1. Finance New Zealand, 2. Speirs Finance Not named in any answer: De Lage Landen and FlexiRent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand equipment finance in September 2026? - Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | De Lage Landen estimated searches | De Lage Landen Share of Search | De Lage Landen rank | Speirs Finance estimated searches | Speirs Finance Share of Search | Speirs Finance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 1.1% | 4 | 390 | 3.1% | 3 | | Nov 2025 | 140 | 1.1% | 4 | 320 | 2.5% | 3 | | Dec 2025 | 70 | 0.56% | 4 | 260 | 2.1% | 3 | | Jan 2026 | 90 | 0.6% | 4 | 260 | 1.7% | 3 | | Feb 2026 | 140 | 1.1% | 4 | 260 | 2.1% | 3 | | Mar 2026 | 140 | 0.92% | 4 | 320 | 2.1% | 3 | | Apr 2026 | 110 | 0.77% | 4 | 260 | 1.8% | 3 | | May 2026 | 110 | 0.88% | 4 | 320 | 2.5% | 3 | | Jun 2026 | 110 | 0.72% | 4 | 320 | 2.1% | 3 | | Jul 2026 | 110 | 0.73% | 4 | 260 | 1.7% | 3 | | Aug 2026 | 110 | 0.73% | 4 | 320 | 2.1% | 3 | | Sep 2026 | 90 | 0.63% | 4 | 320 | 2.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using De Lage Landen’s and Speirs Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De Lage Landen**: Measured on the search term “de lage landen”. - **Speirs Finance**: Measured on the search term “speirs finance”. - [De Lage Landen profile](/demand/nz/brands/de-lage-landen) - [Speirs Finance profile](/demand/nz/brands/speirs-finance) - [All equipment finance in New Zealand](/demand/nz/categories/nz-equipment-finance): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De Lage Landen or Speirs Finance more popular in search? In September 2026, Speirs Finance had more branded searches than De Lage Landen among equipment finance in New Zealand. Speirs Finance had about 320 branded searches, while De Lage Landen had 90. Speirs Finance made up 2.2% of all equipment finance searches we track, and De Lage Landen accounted for 0.63%. ## Cite this page Brandwave. "De Lage Landen vs Speirs Finance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/de-lage-landen-vs-speirs-finance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/de-lage-landen-vs-speirs-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.