---
title: "DB Export vs Mac's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DB Export or Mac's? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/db-export-vs-macs"
publisher: "Brandwave"
---

# DB Export vs Mac's: Which is more popular by branded search in New Zealand?

Which is more popular in search, DB Export or Mac's? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DB Export and Mac's
- **Competitive set**: Beer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DB Export Share of Search**: 1.6%
- **Mac's Share of Search**: 1.6%

## Which is more popular in search, DB Export or Mac's?

- In August 2026, DB Export and Mac's were level on Share of Search among beer brands in New Zealand, with an estimated 540 versus 560 branded searches, at 1.6% estimated Share of Search each.
- The lead changed hands 6 times in the 11 months ending August 2026: DB Export took it in December 2025, Mac's took it in January 2026, DB Export took it in March 2026, Mac's took it in April 2026, DB Export took it in May 2026, Mac's took it in June 2026.
- Across the 11 months ending August 2026, DB Export’s estimated Share of Search among beer brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 830 to 540.
- Across the 11 months ending August 2026, Mac's’ estimated Share of Search among beer brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 840 to 560.

## How did search popularity change for New Zealand beer brands in August 2026?

- Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
- Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.

## Month by month

| Month | DB Export estimated searches | DB Export Share of Search | DB Export rank | Mac's estimated searches | Mac's Share of Search | Mac's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 830 | 2.2% | 9 | 840 | 2.2% | 8 |
| Nov 2025 | 720 | 1.8% | 9 | 790 | 1.9% | 8 |
| Dec 2025 | 1K | 1.8% | 8 | 980 | 1.8% | 9 |
| Jan 2026 | 660 | 1.7% | 9 | 770 | 2% | 8 |
| Feb 2026 | 540 | 1.4% | 9 | 600 | 1.6% | 8 |
| Mar 2026 | 570 | 1.5% | 8 | 550 | 1.4% | 9 |
| Apr 2026 | 490 | 1.5% | 9 | 550 | 1.7% | 8 |
| May 2026 | 470 | 1.5% | 8 | 450 | 1.4% | 9 |
| Jun 2026 | 400 | 1.4% | 9 | 470 | 1.6% | 8 |
| Jul 2026 | 460 | 1.4% | 9 | 650 | 2% | 8 |
| Aug 2026 | 540 | 1.6% | 9 | 560 | 1.6% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DB Export’s and Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DB Export**: Measured on the search terms “db export”, “db export 33”, “db export beer”, “db export citrus”, “db export low carb” and “dbexport”, summed into one figure.
- **Mac's**: Measured on the search terms “macs beer”, “macs brewery”, “macs gold beer” and “macs low carb beer”, summed into one figure.

- [DB Export profile](/demand/nz/brands/db-export)
- [Mac's profile](/demand/nz/brands/macs)
- [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DB Export or Mac's?

In August 2026, DB Export and Mac's were level on Share of Search among beer brands in New Zealand, with an estimated 540 versus 560 branded searches, at 1.6% estimated Share of Search each.

## Cite this page

Brandwave. "DB Export vs Mac's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/db-export-vs-macs

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/db-export-vs-macs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.