---
title: "DB Export vs Heineken: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DB Export or Heineken? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/db-export-vs-heineken"
publisher: "Brandwave"
---

# DB Export vs Heineken: Which is more popular by branded search in New Zealand?

Which is more popular in search, DB Export or Heineken? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DB Export and Heineken
- **Competitive set**: Beer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DB Export Share of Search**: 1.6%
- **Heineken Share of Search**: 17.1%

## Which is more popular in search, DB Export or Heineken?

- In August 2026, Heineken had more branded searches than DB Export among beer brands in New Zealand. Heineken was estimated to have 5.9K branded searches compared to DB Export’s 540, and held a 17.1% Share of Search versus DB Export’s 1.6%.
- Heineken was ahead of DB Export in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DB Export’s estimated Share of Search among beer brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 830 to 540.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand moved from 17.3% to 17.1%, and its estimated monthly branded searches moved from 6.5K to 5.9K.

## How did search popularity change for New Zealand beer brands in August 2026?

- Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.

## Month by month

| Month | DB Export estimated searches | DB Export Share of Search | DB Export rank | Heineken estimated searches | Heineken Share of Search | Heineken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 830 | 2.2% | 9 | 6.5K | 17.3% | 3 |
| Nov 2025 | 720 | 1.8% | 9 | 6.7K | 16.4% | 3 |
| Dec 2025 | 1K | 1.8% | 8 | 8.3K | 15% | 3 |
| Jan 2026 | 660 | 1.7% | 9 | 5.7K | 15% | 3 |
| Feb 2026 | 540 | 1.4% | 9 | 5.8K | 15.5% | 3 |
| Mar 2026 | 570 | 1.5% | 8 | 6K | 15.6% | 3 |
| Apr 2026 | 490 | 1.5% | 9 | 5.5K | 16.9% | 3 |
| May 2026 | 470 | 1.5% | 8 | 5.7K | 17.9% | 2 |
| Jun 2026 | 400 | 1.4% | 9 | 5.6K | 19.2% | 2 |
| Jul 2026 | 460 | 1.4% | 9 | 5.7K | 17% | 3 |
| Aug 2026 | 540 | 1.6% | 9 | 5.9K | 17.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DB Export’s and Heineken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DB Export**: Measured on the search terms “db export”, “db export 33”, “db export beer”, “db export citrus”, “db export low carb” and “dbexport”, summed into one figure.
- **Heineken**: Measured on the search terms “0 0 heineken”, “heineken”, “heineken 0”, “heineken 0 0”, “heineken 0 0 beer”, “heineken 24”, “heineken beer”, “heineken can”, “heineken com”, “heineken cost”, “heineken experience museum”, “heineken glasses”, “heineken lager”, “heineken near me”, “heineken nz”, “heineken pak n save”, “heineken specials” and “heineken zero”, summed into one figure.

- [DB Export profile](/demand/nz/brands/db-export)
- [Heineken profile](/demand/nz/brands/heineken)
- [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DB Export or Heineken?

In August 2026, Heineken had more branded searches than DB Export among beer brands in New Zealand. Heineken was estimated to have 5.9K branded searches compared to DB Export’s 540, and held a 17.1% Share of Search versus DB Export’s 1.6%.

## Cite this page

Brandwave. "DB Export vs Heineken: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/db-export-vs-heineken

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/db-export-vs-heineken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.