--- title: "DAZN vs Sky Go: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DAZN or Sky Go? Compare estimated monthly branded-search demand and Share of Search inside the Sports streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dazn-vs-sky-go" publisher: "Brandwave" --- # DAZN vs Sky Go: Which is more popular by branded search in New Zealand? Which is more popular in search, DAZN or Sky Go? Compare estimated monthly branded-search demand and Share of Search inside the Sports streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DAZN and Sky Go - **Competitive set**: Sports streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **DAZN Share of Search**: 3.7% - **Sky Go Share of Search**: 33.8% ## Which is more popular in search, DAZN or Sky Go? - In August 2026, Sky Go had more branded searches than DAZN among sports streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to DAZN’s 7.8K, and held a 33.8% Share of Search versus DAZN’s 3.7%. - Sky Go was ahead of DAZN in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 8.5K to 7.8K. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand moved from 45% to 33.8%, and its estimated monthly branded searches moved from 82.7K to 70.1K. ## How did search popularity change for New Zealand sports streaming services in August 2026? - In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%. - In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%. ## Month by month | Month | DAZN estimated searches | DAZN Share of Search | DAZN rank | Sky Go estimated searches | Sky Go Share of Search | Sky Go rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.5K | 4.6% | 4 | 82.7K | 45% | 1 | | Nov 2025 | 6.9K | 4.5% | 4 | 68.1K | 44.7% | 1 | | Dec 2025 | 4.8K | 5.2% | 3 | 46K | 49.4% | 1 | | Jan 2026 | 5.8K | 5.1% | 3 | 57.2K | 50.4% | 1 | | Feb 2026 | 4.4K | 2.9% | 4 | 69.8K | 46.3% | 2 | | Mar 2026 | 7.1K | 3.4% | 4 | 83.3K | 39.5% | 1 | | Apr 2026 | 7.2K | 4% | 3 | 83.7K | 46.2% | 2 | | May 2026 | 11.5K | 5.6% | 4 | 84.4K | 40.9% | 2 | | Jun 2026 | 6.6K | 3% | 4 | 85.5K | 38.9% | 2 | | Jul 2026 | 4.1K | 1.5% | 5 | 86.3K | 30.8% | 2 | | Aug 2026 | 7.8K | 3.7% | 4 | 70.1K | 33.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DAZN’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DAZN**: Measured on the search terms “dazn”, “dazn clm”, “dazn live sport”, “dazn near me”, “dazn new zealand”, “dazn nfl”, “dazn nz”, “dazn online”, “dazn sport”, “dazn sport streaming”, “dazn stream”, “dazn tv”, “dazn uefa champions league” and “dazn you tube”, summed into one figure. - **Sky Go**: Measured on the search terms “my sky go”, “Sky Go”, “sky go app”, “sky go app nz”, “sky go cost”, “sky go how much”, “sky go live sport”, “sky go near me”, “sky go now”, “sky go nz”, “sky go nz app”, “sky go on demand”, “sky go online”, “sky go sky sports”, “sky go subscription”, “sky go tv”, “sky go tv guide”, “skygo co nz”, “skygo live sport”, “skygo stream” and “tv guide sky go”, summed into one figure. - [DAZN profile](/demand/nz/brands/dazn) - [Sky Go profile](/demand/nz/brands/sky-go) - [All sports streaming services in New Zealand](/demand/nz/categories/nz-sports-streaming-services): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DAZN or Sky Go? In August 2026, Sky Go had more branded searches than DAZN among sports streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to DAZN’s 7.8K, and held a 33.8% Share of Search versus DAZN’s 3.7%. ## Cite this page Brandwave. "DAZN vs Sky Go: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dazn-vs-sky-go This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dazn-vs-sky-go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.