---
title: "DAZN vs Rugby Pass TV: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DAZN or Rugby Pass TV? Compare estimated monthly branded-search demand and Share of Search inside the Sports streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dazn-vs-rugby-pass-tv"
publisher: "Brandwave"
---

# DAZN vs Rugby Pass TV: Which is more popular by branded search in New Zealand?

Which is more popular in search, DAZN or Rugby Pass TV? Compare estimated monthly branded-search demand and Share of Search inside the Sports streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DAZN and Rugby Pass TV
- **Competitive set**: Sports streaming services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DAZN Share of Search**: 3.7%
- **Rugby Pass TV Share of Search**: 4.3%

## Which is more popular in search, DAZN or Rugby Pass TV?

- In August 2026, Rugby Pass TV had more branded searches than DAZN among sports streaming services in New Zealand. Rugby Pass TV was estimated to have 9K branded searches compared to DAZN’s 7.8K, and held a 4.3% Share of Search versus DAZN’s 3.7%.
- The lead changed hands once in the 11 months ending August 2026: Rugby Pass TV took it in July 2026.
- Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 8.5K to 7.8K.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand moved from 0.23% to 4.3%, and its estimated monthly branded searches moved from 420 to 9K.

## How did search popularity change for New Zealand sports streaming services in August 2026?

- In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
- In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.

## Month by month

| Month | DAZN estimated searches | DAZN Share of Search | DAZN rank | Rugby Pass TV estimated searches | Rugby Pass TV Share of Search | Rugby Pass TV rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.5K | 4.6% | 4 | 420 | 0.23% | 5 |
| Nov 2025 | 6.9K | 4.5% | 4 | 940 | 0.62% | 5 |
| Dec 2025 | 4.8K | 5.2% | 3 | 380 | 0.41% | 5 |
| Jan 2026 | 5.8K | 5.1% | 3 | 520 | 0.46% | 5 |
| Feb 2026 | 4.4K | 2.9% | 4 | 740 | 0.49% | 5 |
| Mar 2026 | 7.1K | 3.4% | 4 | 2K | 0.96% | 5 |
| Apr 2026 | 7.2K | 4% | 3 | 1.8K | 1% | 5 |
| May 2026 | 11.5K | 5.6% | 4 | 1.5K | 0.71% | 5 |
| Jun 2026 | 6.6K | 3% | 4 | 4.4K | 2% | 5 |
| Jul 2026 | 4.1K | 1.5% | 5 | 36.9K | 13.2% | 3 |
| Aug 2026 | 7.8K | 3.7% | 4 | 9K | 4.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DAZN’s and Rugby Pass TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DAZN**: Measured on the search terms “dazn”, “dazn clm”, “dazn live sport”, “dazn near me”, “dazn new zealand”, “dazn nfl”, “dazn nz”, “dazn online”, “dazn sport”, “dazn sport streaming”, “dazn stream”, “dazn tv”, “dazn uefa champions league” and “dazn you tube”, summed into one figure.
- **Rugby Pass TV**: Measured on the search terms “rugby pass tv”, “rugbypass tv” and “rugbypass tv live streaming”, summed into one figure.

- [DAZN profile](/demand/nz/brands/dazn)
- [Rugby Pass TV profile](/demand/nz/brands/rugby-pass-tv)
- [All sports streaming services in New Zealand](/demand/nz/categories/nz-sports-streaming-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DAZN or Rugby Pass TV?

In August 2026, Rugby Pass TV had more branded searches than DAZN among sports streaming services in New Zealand. Rugby Pass TV was estimated to have 9K branded searches compared to DAZN’s 7.8K, and held a 4.3% Share of Search versus DAZN’s 3.7%.

## Cite this page

Brandwave. "DAZN vs Rugby Pass TV: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dazn-vs-rugby-pass-tv

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dazn-vs-rugby-pass-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.