--- title: "Dawson Insurance vs Rothbury: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dawson Insurance or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dawson-insurance-vs-rothbury" publisher: "Brandwave" --- # Dawson Insurance vs Rothbury: Which is more popular by branded search in New Zealand? Which is more popular in search, Dawson Insurance or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dawson Insurance and Rothbury - **Competitive set**: Whakatane insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dawson Insurance Share of Search**: 8.7% - **Rothbury Share of Search**: 90.3% ## Which is more popular in search, Dawson Insurance or Rothbury? - In August 2026, Rothbury had more branded searches than Dawson Insurance among whakatane insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Dawson Insurance’s 180, and held a 90.3% Share of Search versus Dawson Insurance’s 8.7%. - Rothbury was ahead of Dawson Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand moved from 8.4% to 8.7%, and its estimated monthly branded searches moved from 210 to 180. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand moved from 91.2% to 90.3%, and its estimated monthly branded searches moved from 2.3K to 1.9K. ## How did search popularity change for New Zealand whakatane insurance brokers in August 2026? - Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026. - Estimated monthly branded searches for Dawson Insurance in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026. ## Month by month | Month | Dawson Insurance estimated searches | Dawson Insurance Share of Search | Dawson Insurance rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 8.4% | 2 | 2.3K | 91.2% | 1 | | Nov 2025 | 260 | 11.6% | 2 | 2K | 88% | 1 | | Dec 2025 | 180 | 10% | 2 | 1.6K | 89.4% | 1 | | Jan 2026 | 210 | 10% | 2 | 1.9K | 89.1% | 1 | | Feb 2026 | 190 | 9% | 2 | 1.9K | 90% | 1 | | Mar 2026 | 260 | 10.4% | 2 | 2.2K | 88.8% | 1 | | Apr 2026 | 210 | 9.6% | 2 | 1.9K | 89.4% | 1 | | May 2026 | 190 | 8.8% | 2 | 1.9K | 90.3% | 1 | | Jun 2026 | 210 | 9.5% | 2 | 1.9K | 88.6% | 1 | | Jul 2026 | 180 | 8.4% | 2 | 1.9K | 90.7% | 1 | | Aug 2026 | 180 | 8.7% | 2 | 1.9K | 90.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dawson Insurance’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dawson Insurance**: Measured on the search terms “dawson insurance”, “dawson insurance whakatane” and “dawsoninsurance”, summed into one figure. - **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure. - [Dawson Insurance profile](/demand/nz/brands/dawson-insurance) - [Rothbury profile](/demand/nz/brands/rothbury) - [All whakatane insurance brokers in New Zealand](/demand/nz/categories/nz-whakatane-insurance-brokers): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dawson Insurance or Rothbury? In August 2026, Rothbury had more branded searches than Dawson Insurance among whakatane insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Dawson Insurance’s 180, and held a 90.3% Share of Search versus Dawson Insurance’s 8.7%. ## Cite this page Brandwave. "Dawson Insurance vs Rothbury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dawson-insurance-vs-rothbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dawson-insurance-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.