--- title: "Dawson & Co vs Nick Scali: Which is searched more in New Zealand?" description: "Is Dawson & Co or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dawson-and-co-vs-nick-scali" publisher: "Brandwave" --- # Dawson & Co vs Nick Scali: Which is searched more in New Zealand? Is Dawson & Co or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dawson & Co and Nick Scali - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dawson & Co Share of Search**: 1.5% - **Nick Scali Share of Search**: 24.1% ## Is Dawson & Co or Nick Scali more popular in search? - In September 2026, Nick Scali had more branded searches than Dawson & Co among designer furniture stores in New Zealand. Nick Scali had about 11,200 branded searches, while Dawson & Co had 720. Nick Scali made up 24.1% of all designer furniture store searches we track, and Dawson & Co accounted for 1.5%. - Nick Scali was ahead of Dawson & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dawson & Co’s share of searches among designer furniture stores in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Nick Scali’s share of searches among designer furniture stores in New Zealand moved from 21.4% to 24.1%, and its estimated monthly branded searches moved from 11.1K to 11.2K. ## Top designer furniture stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dawson & Co was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about designer furniture stores - Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER - Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form - Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James - Searched Google, AI Overview "best furniture store": named none of the brands we track - Searched Google, AI Overview "modern furniture nz": 1. Bauhaus Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer furniture stores in September 2026? - In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%. - Estimated monthly branded searches for Dawson & Co in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | Dawson & Co estimated searches | Dawson & Co Share of Search | Dawson & Co rank | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.9% | 7 | 11.1K | 21.4% | 2 | | Nov 2025 | 1K | 1.8% | 8 | 11.6K | 20.9% | 2 | | Dec 2025 | 720 | 1.4% | 8 | 9K | 17.8% | 2 | | Jan 2026 | 880 | 1.8% | 7 | 11.8K | 23.7% | 2 | | Feb 2026 | 1.3K | 3.2% | 7 | 7.4K | 18.3% | 2 | | Mar 2026 | 880 | 1.9% | 8 | 7.8K | 17% | 3 | | Apr 2026 | 1K | 2.1% | 7 | 11.1K | 23.9% | 2 | | May 2026 | 1K | 2% | 7 | 11.6K | 23.3% | 2 | | Jun 2026 | 1K | 2.1% | 7 | 11.6K | 24.7% | 2 | | Jul 2026 | 880 | 1.9% | 7 | 11.1K | 24.2% | 2 | | Aug 2026 | 1K | 2% | 8 | 11.8K | 23.5% | 2 | | Sep 2026 | 720 | 1.5% | 8 | 11.2K | 24.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dawson & Co’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dawson & Co**: Measured on the search term “dawson and co”. - **Nick Scali**: Measured on the search terms “nick scali”, “nick scali furniture”, “nick scali sale”, “nick scali shops”, “nick scali sofa”, “nickscali”, “nickscali furniture” and “nickscali sofa”, summed into one figure. - [Dawson & Co profile](/demand/nz/brands/dawson-and-co) - [Nick Scali profile](/demand/nz/brands/nick-scali) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dawson & Co or Nick Scali more popular in search? In September 2026, Nick Scali had more branded searches than Dawson & Co among designer furniture stores in New Zealand. Nick Scali had about 11,200 branded searches, while Dawson & Co had 720. Nick Scali made up 24.1% of all designer furniture store searches we track, and Dawson & Co accounted for 1.5%. ## Cite this page Brandwave. "Dawson & Co vs Nick Scali: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dawson-and-co-vs-nick-scali This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dawson-and-co-vs-nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.