--- title: "Dawson & Co vs McKenzie & Willis: Which is searched more in New Zealand?" description: "Is Dawson & Co or McKenzie & Willis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dawson-and-co-vs-mckenzie-and-willis" publisher: "Brandwave" --- # Dawson & Co vs McKenzie & Willis: Which is searched more in New Zealand? Is Dawson & Co or McKenzie & Willis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dawson & Co and McKenzie & Willis - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dawson & Co Share of Search**: 1.5% - **McKenzie & Willis Share of Search**: 14.2% ## Is Dawson & Co or McKenzie & Willis more popular in search? - In September 2026, McKenzie & Willis had more branded searches than Dawson & Co among designer furniture stores in New Zealand. McKenzie & Willis had about 6,620 branded searches, while Dawson & Co had 720. McKenzie & Willis made up 14.2% of all designer furniture store searches we track, and Dawson & Co accounted for 1.5%. - McKenzie & Willis was ahead of Dawson & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dawson & Co’s share of searches among designer furniture stores in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, McKenzie & Willis’ share of searches among designer furniture stores in New Zealand moved from 12.7% to 14.2%, and its estimated monthly branded searches held steady at 6.6K. ## Top designer furniture stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dawson & Co was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. McKenzie & Willis was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dawson & Co was listed before McKenzie & Willis in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about designer furniture stores - Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER - Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form - Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James - Searched Google, AI Overview "best furniture store": named none of the brands we track - Searched Google, AI Overview "modern furniture nz": 1. Bauhaus Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer furniture stores in September 2026? - In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%. - Estimated monthly branded searches for Dawson & Co in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | Dawson & Co estimated searches | Dawson & Co Share of Search | Dawson & Co rank | McKenzie & Willis estimated searches | McKenzie & Willis Share of Search | McKenzie & Willis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.9% | 7 | 6.6K | 12.7% | 4 | | Nov 2025 | 1K | 1.8% | 8 | 6.6K | 11.9% | 4 | | Dec 2025 | 720 | 1.4% | 8 | 5.4K | 10.7% | 5 | | Jan 2026 | 880 | 1.8% | 7 | 6.6K | 13.3% | 3 | | Feb 2026 | 1.3K | 3.2% | 7 | 5.4K | 13.4% | 3 | | Mar 2026 | 880 | 1.9% | 8 | 8.2K | 17.7% | 2 | | Apr 2026 | 1K | 2.1% | 7 | 5.4K | 11.6% | 4 | | May 2026 | 1K | 2% | 7 | 6.6K | 13.3% | 4 | | Jun 2026 | 1K | 2.1% | 7 | 5.4K | 11.5% | 4 | | Jul 2026 | 880 | 1.9% | 7 | 5.4K | 11.8% | 5 | | Aug 2026 | 1K | 2% | 8 | 8.1K | 16.2% | 3 | | Sep 2026 | 720 | 1.5% | 8 | 6.6K | 14.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dawson & Co’s and McKenzie & Willis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dawson & Co**: Measured on the search term “dawson and co”. - **McKenzie & Willis**: Measured on the search terms “mckenzie & willis”, “mckenzie willis”, “mckenzie willis sale” and “mckenziewillis”, summed into one figure. - [Dawson & Co profile](/demand/nz/brands/dawson-and-co) - [McKenzie & Willis profile](/demand/nz/brands/mckenzie-and-willis) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dawson & Co or McKenzie & Willis more popular in search? In September 2026, McKenzie & Willis had more branded searches than Dawson & Co among designer furniture stores in New Zealand. McKenzie & Willis had about 6,620 branded searches, while Dawson & Co had 720. McKenzie & Willis made up 14.2% of all designer furniture store searches we track, and Dawson & Co accounted for 1.5%. ## Cite this page Brandwave. "Dawson & Co vs McKenzie & Willis: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dawson-and-co-vs-mckenzie-and-willis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dawson-and-co-vs-mckenzie-and-willis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.