--- title: "Davis Funerals vs Morrison Funeral Directors: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Davis Funerals or Morrison Funeral Directors? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/davis-funerals-vs-morrison-funeral-directors" publisher: "Brandwave" --- # Davis Funerals vs Morrison Funeral Directors: Which is more popular by branded search in New Zealand? Which is more popular in search, Davis Funerals or Morrison Funeral Directors? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Davis Funerals and Morrison Funeral Directors - **Competitive set**: Auckland funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Davis Funerals Share of Search**: 11.5% - **Morrison Funeral Directors Share of Search**: 54.9% ## Which is more popular in search, Davis Funerals or Morrison Funeral Directors? - In August 2026, Morrison Funeral Directors had more branded searches than Davis Funerals among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Davis Funerals’ 930, and held a 54.9% Share of Search versus Davis Funerals’ 11.5%. - Morrison Funeral Directors was ahead of Davis Funerals in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand moved from 12% to 11.5%, and its estimated monthly branded searches moved from 900 to 930. - Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand moved from 48.7% to 54.9%, and its estimated monthly branded searches moved from 3.6K to 4.5K. ## How did search popularity change for New Zealand auckland funeral directors in August 2026? - In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%. - In August 2026, Davis Funerals lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.1% to 11.5%. ## Month by month | Month | Davis Funerals estimated searches | Davis Funerals Share of Search | Davis Funerals rank | Morrison Funeral Directors estimated searches | Morrison Funeral Directors Share of Search | Morrison Funeral Directors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 900 | 12% | 3 | 3.6K | 48.7% | 1 | | Nov 2025 | 910 | 14.6% | 3 | 2.9K | 47% | 1 | | Dec 2025 | 740 | 13.9% | 3 | 2.4K | 45.5% | 1 | | Jan 2026 | 910 | 16.2% | 3 | 1.9K | 34.2% | 1 | | Feb 2026 | 1.3K | 22.4% | 2 | 2.4K | 41% | 1 | | Mar 2026 | 750 | 10.5% | 3 | 3.6K | 51% | 1 | | Apr 2026 | 750 | 11.9% | 4 | 2.9K | 46.8% | 1 | | May 2026 | 1K | 13% | 2 | 4.4K | 55.7% | 1 | | Jun 2026 | 910 | 14.7% | 2 | 2.9K | 47.1% | 1 | | Jul 2026 | 910 | 13.1% | 3 | 3.6K | 52.2% | 1 | | Aug 2026 | 930 | 11.5% | 3 | 4.5K | 54.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Davis Funerals’ and Morrison Funeral Directors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Davis Funerals**: Measured on the search terms “davis funerals”, “davis funerals near me”, “davis funerals nz”, “davisfunerals” and “davisfunerals co nz”, summed into one figure. - **Morrison Funeral Directors**: Measured on the search terms “morrison funeral directors near me”, “morrison funerals” and “morrisonfuneraldirectors”, summed into one figure. - [Davis Funerals profile](/demand/nz/brands/davis-funerals) - [Morrison Funeral Directors profile](/demand/nz/brands/morrison-funeral-directors) - [All auckland funeral directors in New Zealand](/demand/nz/categories/nz-auckland-funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Davis Funerals or Morrison Funeral Directors? In August 2026, Morrison Funeral Directors had more branded searches than Davis Funerals among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Davis Funerals’ 930, and held a 54.9% Share of Search versus Davis Funerals’ 11.5%. ## Cite this page Brandwave. "Davis Funerals vs Morrison Funeral Directors: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/davis-funerals-vs-morrison-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/davis-funerals-vs-morrison-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.