--- title: "David Reid Homes vs Platinum Homes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, David Reid Homes or Platinum Homes? Compare estimated monthly branded-search demand and Share of Search inside the Group home builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/david-reid-homes-vs-platinum-homes" publisher: "Brandwave" --- # David Reid Homes vs Platinum Homes: Which is more popular by branded search in New Zealand? Which is more popular in search, David Reid Homes or Platinum Homes? Compare estimated monthly branded-search demand and Share of Search inside the Group home builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: David Reid Homes and Platinum Homes - **Competitive set**: Group home builders - **Market**: New Zealand - **Month measured**: Aug 2026 - **David Reid Homes Share of Search**: 2.8% - **Platinum Homes Share of Search**: 2.8% ## Which is more popular in search, David Reid Homes or Platinum Homes? - In August 2026, David Reid Homes and Platinum Homes were level on Share of Search among group home builders in New Zealand, with an estimated 820 versus 830 branded searches, at 2.8% estimated Share of Search each. - The lead changed hands 3 times in the 11 months ending August 2026: Platinum Homes took it in January 2026, David Reid Homes took it in June 2026, Platinum Homes took it in July 2026. - Across the 11 months ending August 2026, David Reid Homes’ estimated Share of Search among group home builders in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 1K to 820. - Across the 11 months ending August 2026, Platinum Homes’ estimated Share of Search among group home builders in New Zealand moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 1K to 830. ## How did search popularity change for New Zealand group home builders in August 2026? - Estimated monthly branded searches for David Reid Homes in New Zealand fell 21.2% over 11 measured months, from 1K to 820 in August 2026. - Estimated monthly branded searches for Platinum Homes in New Zealand fell 17% over 11 measured months, from 1K to 830 in August 2026. ## Month by month | Month | David Reid Homes estimated searches | David Reid Homes Share of Search | David Reid Homes rank | Platinum Homes estimated searches | Platinum Homes Share of Search | Platinum Homes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.3% | 10 | 1K | 3.1% | 11 | | Nov 2025 | 830 | 2.9% | 10 | 810 | 2.8% | 11 | | Dec 2025 | 700 | 3.1% | 10 | 680 | 3% | 11 | | Jan 2026 | 850 | 2.8% | 11 | 1K | 3.3% | 10 | | Feb 2026 | 840 | 2.9% | 11 | 960 | 3.3% | 10 | | Mar 2026 | 820 | 2.7% | 11 | 1K | 3.4% | 10 | | Apr 2026 | 820 | 3% | 10 | 820 | 3% | 11 | | May 2026 | 980 | 2.9% | 11 | 1K | 3% | 10 | | Jun 2026 | 990 | 3.3% | 10 | 820 | 2.7% | 11 | | Jul 2026 | 810 | 2.8% | 11 | 830 | 2.9% | 10 | | Aug 2026 | 820 | 2.8% | 11 | 830 | 2.8% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using David Reid Homes’ and Platinum Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **David Reid Homes**: Measured on the search terms “david reid homes”, “david reid homes house plans”, “david reid homes near me”, “david reid homes nz”, “davidreidhomes”, “davidreidhomes co nz” and “davidreidhomes nz”, summed into one figure. - **Platinum Homes**: Measured on the search terms “platinum homes”, “platinum homes near me”, “platinum homes new zealand”, “platinum homes nz”, “platinumhomes”, “platinumhomes co nz” and “platinumhomes nz”, summed into one figure. - [David Reid Homes profile](/demand/nz/brands/david-reid-homes) - [Platinum Homes profile](/demand/nz/brands/platinum-homes) - [All group home builders in New Zealand](/demand/nz/categories/nz-group-home-builders): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, David Reid Homes or Platinum Homes? In August 2026, David Reid Homes and Platinum Homes were level on Share of Search among group home builders in New Zealand, with an estimated 820 versus 830 branded searches, at 2.8% estimated Share of Search each. ## Cite this page Brandwave. "David Reid Homes vs Platinum Homes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/david-reid-homes-vs-platinum-homes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/david-reid-homes-vs-platinum-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.