--- title: "Datto vs Druva: Which is searched more in New Zealand?" description: "Is Datto or Druva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/datto-vs-druva" publisher: "Brandwave" --- # Datto vs Druva: Which is searched more in New Zealand? Is Datto or Druva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Datto and Druva - **Competitive set**: Backup software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Datto Share of Search**: 5.4% - **Druva Share of Search**: 0.43% ## Is Datto or Druva more popular in search? - In September 2026, Datto had more branded searches than Druva among backup software in New Zealand. Datto had about 250 branded searches, while Druva had 20. Datto made up 5.4% of all backup software searches we track, and Druva accounted for 0.43%. - Datto was ahead of Druva in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Datto’s share of searches among backup software in New Zealand moved from 5.9% to 5.4%, and its estimated monthly branded searches moved from 280 to 250. - Across the 12 months ending September 2026, Druva’s share of searches among backup software in New Zealand moved from 0.42% to 0.43%, and its estimated monthly branded searches held steady at 20. ## Top backup software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Datto nor Druva showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backblaze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IDrive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TIMG | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Veeam | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Datto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Druva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backup software - Asked ChatGPT "Which backup service should I use in New Zealand?": 1. Backblaze, 2. IDrive, 3. TIMG - Asked ChatGPT "What are the best backup services in New Zealand?": 1. Backblaze, 2. IDrive, 3. Acronis, 4. TIMG, 5. Veeam - Asked ChatGPT "What's the best backup service in New Zealand for file recovery?": 1. Backblaze, 2. IDrive, 3. Acronis - Searched Google, AI Overview "backup software": 1. Acronis, 2. IDrive, 3. Backblaze - Searched Google, AI Overview "cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis Not named in any answer: Datto, Carbonite and Druva. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backup software in September 2026? - In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%. ## Month by month | Month | Datto estimated searches | Datto Share of Search | Datto rank | Druva estimated searches | Druva Share of Search | Druva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 5.9% | 6 | 20 | 0.42% | 8 | | Nov 2025 | 350 | 7.7% | 6 | 20 | 0.44% | 8 | | Dec 2025 | 170 | 4.6% | 6 | 10 | 0.27% | 8 | | Jan 2026 | 210 | 5% | 6 | 30 | 0.72% | 8 | | Feb 2026 | 230 | 6.6% | 6 | 30 | 0.86% | 8 | | Mar 2026 | 290 | 7.2% | 5 | 30 | 0.75% | 8 | | Apr 2026 | 270 | 7.7% | 5 | 20 | 0.57% | 8 | | May 2026 | 290 | 7.5% | 5 | 30 | 0.78% | 8 | | Jun 2026 | 280 | 6.5% | 5 | 20 | 0.46% | 8 | | Jul 2026 | 260 | 7% | 5 | 20 | 0.54% | 8 | | Aug 2026 | 320 | 8% | 5 | 30 | 0.75% | 8 | | Sep 2026 | 250 | 5.4% | 6 | 20 | 0.43% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Datto’s and Druva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Datto**: Measured on the search terms “datto”, “datto backup”, “datto cloud backup” and “datto work place”, summed into one figure. - **Druva**: Measured on the search term “druva”. - [Datto profile](/demand/nz/brands/datto) - [Druva profile](/demand/nz/brands/druva) - [All backup software in New Zealand](/demand/nz/categories/nz-backup-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Datto or Druva more popular in search? In September 2026, Datto had more branded searches than Druva among backup software in New Zealand. Datto had about 250 branded searches, while Druva had 20. Datto made up 5.4% of all backup software searches we track, and Druva accounted for 0.43%. ## Cite this page Brandwave. "Datto vs Druva: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/datto-vs-druva This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/datto-vs-druva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.