--- title: "Datamars vs Tru-Test: Which is searched more in New Zealand?" description: "Is Datamars or Tru-Test more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/datamars-vs-tru-test" publisher: "Brandwave" --- # Datamars vs Tru-Test: Which is searched more in New Zealand? Is Datamars or Tru-Test more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Datamars and Tru-Test - **Competitive set**: Livestock weighing and EID brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Datamars Share of Search**: 4.1% - **Tru-Test Share of Search**: 24.7% ## Is Datamars or Tru-Test more popular in search? - In September 2026, Tru-Test had more branded searches than Datamars among livestock weighing and EID brands in New Zealand. Tru-Test had about 540 branded searches, while Datamars had 90. Tru-Test made up 24.7% of all livestock weighing and EID brand searches we track, and Datamars accounted for 4.1%. - Tru-Test was ahead of Datamars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand moved from 3.4% to 4.1%, and its estimated monthly branded searches moved from 70 to 90. - Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand moved from 28.2% to 24.7%, and its estimated monthly branded searches moved from 580 to 540. ## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tru-Test appeared in all five answers. Datamars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tru-Test was listed before Datamars in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about livestock weighing and EID brands - Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari - Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars - Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari - Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex - Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test Not named in any answer: Zee Tags and Prattley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026? - In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%. - In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%. ## Month by month | Month | Datamars estimated searches | Datamars Share of Search | Datamars rank | Tru-Test estimated searches | Tru-Test Share of Search | Tru-Test rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3.4% | 6 | 580 | 28.2% | 2 | | Nov 2025 | 70 | 3.8% | 6 | 540 | 29.5% | 2 | | Dec 2025 | 50 | 4% | 6 | 310 | 25% | 2 | | Jan 2026 | 90 | 5.1% | 6 | 470 | 26.4% | 2 | | Feb 2026 | 70 | 4.3% | 6 | 380 | 23.5% | 2 | | Mar 2026 | 140 | 6.6% | 5 | 510 | 24.2% | 2 | | Apr 2026 | 90 | 5.2% | 6 | 440 | 25.3% | 2 | | May 2026 | 110 | 5.5% | 5 | 440 | 22% | 2 | | Jun 2026 | 140 | 6.1% | 5 | 540 | 23.7% | 2 | | Jul 2026 | 90 | 4.6% | 6 | 360 | 18.5% | 2 | | Aug 2026 | 110 | 5.2% | 6 | 470 | 22.4% | 2 | | Sep 2026 | 90 | 4.1% | 6 | 540 | 24.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Datamars’ and Tru-Test’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Datamars**: Measured on the search terms “datamars livestock” and “livestock datamars”, summed into one figure. - **Tru-Test**: Measured on the search terms “tru test”, “tru test indicators” and “trutest scales”, summed into one figure. - [Datamars profile](/demand/nz/brands/datamars) - [Tru-Test profile](/demand/nz/brands/tru-test) - [All livestock weighing and EID brands in New Zealand](/demand/nz/categories/nz-livestock-weighing-and-eid-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Datamars or Tru-Test more popular in search? In September 2026, Tru-Test had more branded searches than Datamars among livestock weighing and EID brands in New Zealand. Tru-Test had about 540 branded searches, while Datamars had 90. Tru-Test made up 24.7% of all livestock weighing and EID brand searches we track, and Datamars accounted for 4.1%. ## Cite this page Brandwave. "Datamars vs Tru-Test: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/datamars-vs-tru-test This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/datamars-vs-tru-test. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.