--- title: "Datamars vs Shearwell: Which is searched more in New Zealand?" description: "Is Datamars or Shearwell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/datamars-vs-shearwell" publisher: "Brandwave" --- # Datamars vs Shearwell: Which is searched more in New Zealand? Is Datamars or Shearwell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Datamars and Shearwell - **Competitive set**: Livestock weighing and EID brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Datamars Share of Search**: 4.1% - **Shearwell Share of Search**: 9.1% ## Is Datamars or Shearwell more popular in search? - In September 2026, Shearwell had more branded searches than Datamars among livestock weighing and EID brands in New Zealand. Shearwell had about 200 branded searches, while Datamars had 90. Shearwell made up 9.1% of all livestock weighing and EID brand searches we track, and Datamars accounted for 4.1%. - Shearwell was ahead of Datamars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand moved from 3.4% to 4.1%, and its estimated monthly branded searches moved from 70 to 90. - Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand moved from 6.8% to 9.1%, and its estimated monthly branded searches moved from 140 to 200. ## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Datamars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shearwell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Datamars was listed before Shearwell in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about livestock weighing and EID brands - Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari - Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars - Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari - Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex - Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test Not named in any answer: Zee Tags and Prattley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026? - In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches. - In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%. - In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%. ## Month by month | Month | Datamars estimated searches | Datamars Share of Search | Datamars rank | Shearwell estimated searches | Shearwell Share of Search | Shearwell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3.4% | 6 | 140 | 6.8% | 5 | | Nov 2025 | 70 | 3.8% | 6 | 130 | 7.1% | 5 | | Dec 2025 | 50 | 4% | 6 | 110 | 8.9% | 5 | | Jan 2026 | 90 | 5.1% | 6 | 150 | 8.4% | 4 | | Feb 2026 | 70 | 4.3% | 6 | 120 | 7.4% | 5 | | Mar 2026 | 140 | 6.6% | 5 | 140 | 6.6% | 6 | | Apr 2026 | 90 | 5.2% | 6 | 100 | 5.7% | 5 | | May 2026 | 110 | 5.5% | 5 | 110 | 5.5% | 6 | | Jun 2026 | 140 | 6.1% | 5 | 140 | 6.1% | 6 | | Jul 2026 | 90 | 4.6% | 6 | 130 | 6.7% | 5 | | Aug 2026 | 110 | 5.2% | 6 | 220 | 10.5% | 3 | | Sep 2026 | 90 | 4.1% | 6 | 200 | 9.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Datamars’ and Shearwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Datamars**: Measured on the search terms “datamars livestock” and “livestock datamars”, summed into one figure. - **Shearwell**: Measured on the search terms “shearwell applicator”, “shearwell cattle tags”, “shearwell data tags”, “shearwell ear tags”, “shearwell eid tags”, “shearwell sheep tags”, “shearwell tag applicator”, “shearwell tagger”, “shearwell tags” and “shearwell turbo tagger”, summed into one figure. - [Datamars profile](/demand/nz/brands/datamars) - [Shearwell profile](/demand/nz/brands/shearwell) - [All livestock weighing and EID brands in New Zealand](/demand/nz/categories/nz-livestock-weighing-and-eid-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Datamars or Shearwell more popular in search? In September 2026, Shearwell had more branded searches than Datamars among livestock weighing and EID brands in New Zealand. Shearwell had about 200 branded searches, while Datamars had 90. Shearwell made up 9.1% of all livestock weighing and EID brand searches we track, and Datamars accounted for 4.1%. ## Cite this page Brandwave. "Datamars vs Shearwell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/datamars-vs-shearwell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/datamars-vs-shearwell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.