--- title: "Datamars vs Prattley: Which is searched more in New Zealand?" description: "Is Datamars or Prattley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/datamars-vs-prattley" publisher: "Brandwave" --- # Datamars vs Prattley: Which is searched more in New Zealand? Is Datamars or Prattley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Datamars and Prattley - **Competitive set**: Livestock weighing and EID brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Datamars Share of Search**: 4.1% - **Prattley Share of Search**: 0.46% ## Is Datamars or Prattley more popular in search? - In September 2026, Datamars had more branded searches than Prattley among livestock weighing and EID brands in New Zealand. Datamars had about 90 branded searches, while Prattley had 10. Datamars made up 4.1% of all livestock weighing and EID brand searches we track, and Prattley accounted for 0.46%. - Datamars was ahead of Prattley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand moved from 3.4% to 4.1%, and its estimated monthly branded searches moved from 70 to 90. - Across the 12 months ending September 2026, Prattley’s share of searches among livestock weighing and EID brands in New Zealand moved from 0.49% to 0.46%, and its estimated monthly branded searches held steady at 10. ## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Datamars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prattley did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about livestock weighing and EID brands - Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari - Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars - Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari - Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex - Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test Not named in any answer: Zee Tags and Prattley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026? - In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%. ## Month by month | Month | Datamars estimated searches | Datamars Share of Search | Datamars rank | Prattley estimated searches | Prattley Share of Search | Prattley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3.4% | 6 | 10 | 0.49% | 8 | | Nov 2025 | 70 | 3.8% | 6 | 10 | 0.55% | 8 | | Dec 2025 | 50 | 4% | 6 | 10 | 0.81% | 8 | | Jan 2026 | 90 | 5.1% | 6 | 10 | 0.56% | 8 | | Feb 2026 | 70 | 4.3% | 6 | 10 | 0.62% | 8 | | Mar 2026 | 140 | 6.6% | 5 | 10 | 0.47% | 8 | | Apr 2026 | 90 | 5.2% | 6 | 10 | 0.57% | 8 | | May 2026 | 110 | 5.5% | 5 | 10 | 0.5% | 8 | | Jun 2026 | 140 | 6.1% | 5 | 10 | 0.44% | 8 | | Jul 2026 | 90 | 4.6% | 6 | 10 | 0.51% | 8 | | Aug 2026 | 110 | 5.2% | 6 | 10 | 0.48% | 8 | | Sep 2026 | 90 | 4.1% | 6 | 10 | 0.46% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Datamars’ and Prattley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Datamars**: Measured on the search terms “datamars livestock” and “livestock datamars”, summed into one figure. - **Prattley**: Measured on the search term “prattley cattle yards”. - [Datamars profile](/demand/nz/brands/datamars) - [Prattley profile](/demand/nz/brands/prattley) - [All livestock weighing and EID brands in New Zealand](/demand/nz/categories/nz-livestock-weighing-and-eid-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Datamars or Prattley more popular in search? In September 2026, Datamars had more branded searches than Prattley among livestock weighing and EID brands in New Zealand. Datamars had about 90 branded searches, while Prattley had 10. Datamars made up 4.1% of all livestock weighing and EID brand searches we track, and Prattley accounted for 0.46%. ## Cite this page Brandwave. "Datamars vs Prattley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/datamars-vs-prattley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/datamars-vs-prattley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.