--- title: "Datacom vs Palo Alto Networks: Which is searched more in New Zealand?" description: "Is Datacom or Palo Alto Networks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/datacom-vs-palo-alto-networks" publisher: "Brandwave" --- # Datacom vs Palo Alto Networks: Which is searched more in New Zealand? Is Datacom or Palo Alto Networks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Datacom and Palo Alto Networks - **Competitive set**: Cybersecurity vendors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Datacom Share of Search**: 46.2% - **Palo Alto Networks Share of Search**: 3.7% ## Is Datacom or Palo Alto Networks more popular in search? - In September 2026, Datacom had more branded searches than Palo Alto Networks among cybersecurity vendors in New Zealand. Datacom had about 4,400 branded searches, while Palo Alto Networks had 350. Datacom made up 46.2% of all cybersecurity vendor searches we track, and Palo Alto Networks accounted for 3.7%. - Datacom was ahead of Palo Alto Networks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Datacom’s share of searches among cybersecurity vendors in New Zealand moved from 44.7% to 46.2%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Palo Alto Networks’ share of searches among cybersecurity vendors in New Zealand moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 250 to 350. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Datacom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palo Alto Networks did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CyberCX | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | DEFEND | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Datacom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Securecom | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CrowdStrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Check Point | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sophos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palo Alto Networks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use in New Zealand?": 1. CyberCX, 2. Datacom - Asked ChatGPT "What are the best cybersecurity vendors in New Zealand?": 1. CyberCX, 2. DEFEND, 3. Datacom, 4. Securecom - Asked ChatGPT "What's the best cybersecurity vendor in New Zealand for protecting business systems?": 1. DEFEND, 2. CyberCX, 3. Securecom - Searched Google, AI Overview "business cyber security": named none of the brands we track - Searched Google, AI Overview "ransomware protection software": 1. Check Point Not named in any answer: Fortinet, CrowdStrike, Sophos, Palo Alto Networks and Darktrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cybersecurity vendors in September 2026? - In September 2026, Palo Alto Networks lost share of searches among cybersecurity vendors in New Zealand, from 4.2% to 3.7%. ## Month by month | Month | Datacom estimated searches | Datacom Share of Search | Datacom rank | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 44.7% | 1 | 250 | 2.5% | 8 | | Nov 2025 | 4.4K | 46.3% | 1 | 240 | 2.5% | 8 | | Dec 2025 | 3.6K | 45% | 1 | 200 | 2.5% | 8 | | Jan 2026 | 3.6K | 46.6% | 1 | 210 | 2.7% | 8 | | Feb 2026 | 4.4K | 47.7% | 1 | 290 | 3.1% | 8 | | Mar 2026 | 5.4K | 46% | 1 | 420 | 3.6% | 8 | | Apr 2026 | 4.4K | 48.2% | 1 | 360 | 3.9% | 7 | | May 2026 | 4.4K | 45% | 1 | 350 | 3.6% | 8 | | Jun 2026 | 4.4K | 43.2% | 1 | 320 | 3.1% | 8 | | Jul 2026 | 4.4K | 47.5% | 1 | 320 | 3.5% | 8 | | Aug 2026 | 4.4K | 46.5% | 1 | 400 | 4.2% | 7 | | Sep 2026 | 4.4K | 46.2% | 1 | 350 | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Datacom’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Datacom**: Measured on the search term “datacom”. - **Palo Alto Networks**: Measured on the search terms “palo alto networks”, “palo alto networks firewall”, “palo alto networks globalprotect”, “palo alto networks security”, “paloaltonetworks” and “paloaltonetworks firewall”, summed into one figure. - [Datacom profile](/demand/nz/brands/datacom) - [Palo Alto Networks profile](/demand/nz/brands/palo-alto-networks) - [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Datacom or Palo Alto Networks more popular in search? In September 2026, Datacom had more branded searches than Palo Alto Networks among cybersecurity vendors in New Zealand. Datacom had about 4,400 branded searches, while Palo Alto Networks had 350. Datacom made up 46.2% of all cybersecurity vendor searches we track, and Palo Alto Networks accounted for 3.7%. ## Cite this page Brandwave. "Datacom vs Palo Alto Networks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/datacom-vs-palo-alto-networks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/datacom-vs-palo-alto-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.