---
title: "Datacom vs Lucidity: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Datacom or Lucidity? Compare estimated monthly branded-search demand and Share of Search inside the IT managed service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/datacom-vs-lucidity"
publisher: "Brandwave"
---

# Datacom vs Lucidity: Which is more popular by branded search in New Zealand?

Which is more popular in search, Datacom or Lucidity? Compare estimated monthly branded-search demand and Share of Search inside the IT managed service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datacom and Lucidity
- **Competitive set**: IT managed service providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Datacom Share of Search**: 57.4%
- **Lucidity Share of Search**: 0.34%

## Which is more popular in search, Datacom or Lucidity?

- In August 2026, Datacom had more branded searches than Lucidity among IT managed service providers in New Zealand. Datacom was estimated to have 5.1K branded searches compared to Lucidity’s 30, and held a 57.4% Share of Search versus Lucidity’s 0.34%.
- Datacom was ahead of Lucidity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datacom’s estimated Share of Search among IT managed service providers in New Zealand moved from 64.1% to 57.4%, and its estimated monthly branded searches held steady at 5.1K.
- Across the 11 months ending August 2026, Lucidity’s estimated Share of Search among IT managed service providers in New Zealand moved from 0.38% to 0.34%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand IT managed service providers in August 2026?

- In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.

## Month by month

| Month | Datacom estimated searches | Datacom Share of Search | Datacom rank | Lucidity estimated searches | Lucidity Share of Search | Lucidity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.1K | 64.1% | 1 | 30 | 0.38% | 6 |
| Nov 2025 | 5.1K | 60.3% | 1 | 30 | 0.35% | 6 |
| Dec 2025 | 4.2K | 57.8% | 1 | 30 | 0.41% | 6 |
| Jan 2026 | 4.2K | 56.3% | 1 | 30 | 0.4% | 6 |
| Feb 2026 | 5.1K | 64.2% | 1 | 30 | 0.38% | 6 |
| Mar 2026 | 6.3K | 65.1% | 1 | 40 | 0.41% | 6 |
| Apr 2026 | 5.1K | 54.2% | 1 | 30 | 0.32% | 6 |
| May 2026 | 5.1K | 53.8% | 1 | 30 | 0.31% | 6 |
| Jun 2026 | 5.1K | 53.5% | 1 | 20 | 0.21% | 6 |
| Jul 2026 | 5.1K | 52.3% | 1 | 30 | 0.31% | 6 |
| Aug 2026 | 5.1K | 57.4% | 1 | 30 | 0.34% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Datacom’s and Lucidity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datacom**: Measured on the search terms “datacom”, “datacom com”, “datacom it services”, “datacom near me”, “datacom nz” and “datacom online”, summed into one figure.
- **Lucidity**: Measured on the search terms “lucidity cloud”, “lucidity it” and “lucidity nz”, summed into one figure.

- [Datacom profile](/demand/nz/brands/datacom)
- [Lucidity profile](/demand/nz/brands/lucidity)
- [All IT managed service providers in New Zealand](/demand/nz/categories/nz-it-managed-service-providers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Datacom or Lucidity?

In August 2026, Datacom had more branded searches than Lucidity among IT managed service providers in New Zealand. Datacom was estimated to have 5.1K branded searches compared to Lucidity’s 30, and held a 57.4% Share of Search versus Lucidity’s 0.34%.

## Cite this page

Brandwave. "Datacom vs Lucidity: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/datacom-vs-lucidity

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/datacom-vs-lucidity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.