--- title: "DashThis vs Swydo: Which is more popular in New Zealand?" description: "Is DashThis or Swydo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dashthis-vs-swydo" publisher: "Brandwave" --- # DashThis vs Swydo: Which is more popular in New Zealand? Is DashThis or Swydo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DashThis and Swydo - **Competitive set**: Marketing reporting platforms for agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **DashThis Share of Search**: 0.93% - **Swydo Share of Search**: 3.3% ## Is DashThis or Swydo more popular in search? - In October 2026, Swydo had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. Swydo had about 70 branded searches, while DashThis had 20. Swydo made up 3.3% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. - Swydo was ahead of DashThis in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, DashThis’ share of searches among marketing reporting platforms for agencies in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 3% to 3.3%, and its estimated monthly branded searches moved from 90 to 70. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DashThis appeared in all four answers. Swydo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DashThis was listed before Swydo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph - Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo - Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026? - In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%. - Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026. ## How has branded search for DashThis and Swydo changed in New Zealand over the last 12 months? | Month | DashThis estimated searches | DashThis Share of Search | DashThis rank | Swydo estimated searches | Swydo Share of Search | Swydo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 1% | 5 | 90 | 3% | 3 | | Dec 2025 | 20 | 0.99% | 5 | 40 | 2% | 4 | | Jan 2026 | 40 | 1.7% | 5 | 90 | 3.7% | 4 | | Feb 2026 | 20 | 0.84% | 5 | 90 | 3.8% | 4 | | Mar 2026 | 30 | 0.98% | 5 | 90 | 3% | 4 | | Apr 2026 | 40 | 1.3% | 5 | 70 | 2.3% | 4 | | May 2026 | 30 | 1% | 5 | 70 | 2.4% | 4 | | Jun 2026 | 30 | 1% | 5 | 90 | 3% | 4 | | Jul 2026 | 30 | 1.3% | 5 | 70 | 3% | 4 | | Aug 2026 | 30 | 1.4% | 5 | 110 | 5.1% | 3 | | Sep 2026 | 30 | 1.4% | 5 | 70 | 3.3% | 4 | | Oct 2026 | 20 | 0.93% | 5 | 70 | 3.3% | 4 | ## How are DashThis’ and Swydo’s branded searches counted? Brandwave collects information about searches that people make online using DashThis’ and Swydo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DashThis**: Measured on the search term “dashthis”. - **Swydo**: Measured on the search term “swydo”. - [DashThis profile](/demand/nz/brands/dashthis) - [Swydo profile](/demand/nz/brands/swydo) - [All marketing reporting platforms for agencies in New Zealand](/demand/nz/categories/nz-agency-reporting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DashThis or Swydo more popular in search? In October 2026, Swydo had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. Swydo had about 70 branded searches, while DashThis had 20. Swydo made up 3.3% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. ## Cite this page Brandwave. "DashThis vs Swydo: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dashthis-vs-swydo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dashthis-vs-swydo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.