--- title: "DashThis vs Looker Studio: Which is more popular in New Zealand?" description: "Is DashThis or Looker Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dashthis-vs-looker-studio" publisher: "Brandwave" --- # DashThis vs Looker Studio: Which is more popular in New Zealand? Is DashThis or Looker Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DashThis and Looker Studio - **Competitive set**: Marketing reporting platforms for agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **DashThis Share of Search**: 0.93% - **Looker Studio Share of Search**: 82.2% ## Is DashThis or Looker Studio more popular in search? - In October 2026, Looker Studio had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while DashThis had 20. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. - Looker Studio was ahead of DashThis in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, DashThis’ share of searches among marketing reporting platforms for agencies in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 87.2% to 82.2%, and its estimated monthly branded searches moved from 2.6K to 1.8K. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both DashThis and Looker Studio showed up in all four answers. Looker Studio was listed before DashThis in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph - Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo - Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026? - In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%. - In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%. ## How has branded search for DashThis and Looker Studio changed in New Zealand over the last 12 months? | Month | DashThis estimated searches | DashThis Share of Search | DashThis rank | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 1% | 5 | 2.6K | 87.2% | 1 | | Dec 2025 | 20 | 0.99% | 5 | 1.8K | 87.1% | 1 | | Jan 2026 | 40 | 1.7% | 5 | 2K | 82.6% | 1 | | Feb 2026 | 20 | 0.84% | 5 | 2K | 84% | 1 | | Mar 2026 | 30 | 0.98% | 5 | 2.6K | 85.2% | 1 | | Apr 2026 | 40 | 1.3% | 5 | 2.6K | 85% | 1 | | May 2026 | 30 | 1% | 5 | 2.6K | 87.8% | 1 | | Jun 2026 | 30 | 1% | 5 | 2.6K | 86.4% | 1 | | Jul 2026 | 30 | 1.3% | 5 | 2K | 87% | 1 | | Aug 2026 | 30 | 1.4% | 5 | 1.8K | 82.2% | 1 | | Sep 2026 | 30 | 1.4% | 5 | 1.8K | 84.2% | 1 | | Oct 2026 | 20 | 0.93% | 5 | 1.8K | 82.2% | 1 | ## How are DashThis’ and Looker Studio’s branded searches counted? Brandwave collects information about searches that people make online using DashThis’ and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DashThis**: Measured on the search term “dashthis”. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - [DashThis profile](/demand/nz/brands/dashthis) - [Looker Studio profile](/demand/nz/brands/looker-studio) - [All marketing reporting platforms for agencies in New Zealand](/demand/nz/categories/nz-agency-reporting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DashThis or Looker Studio more popular in search? In October 2026, Looker Studio had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while DashThis had 20. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. ## Cite this page Brandwave. "DashThis vs Looker Studio: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dashthis-vs-looker-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dashthis-vs-looker-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.