---
title: "Dashlane vs NordPass: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dashlane or NordPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dashlane-vs-nordpass"
publisher: "Brandwave"
---

# Dashlane vs NordPass: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dashlane or NordPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dashlane and NordPass
- **Competitive set**: Password managers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dashlane Share of Search**: 5%
- **NordPass Share of Search**: 3.3%

## Which is more popular in search, Dashlane or NordPass?

- In August 2026, Dashlane had more branded searches than NordPass among password managers in New Zealand. Dashlane was estimated to have 940 branded searches compared to NordPass’ 620, and held a 5% Share of Search versus NordPass’ 3.3%.
- The lead changed hands 4 times in the 11 months ending August 2026: NordPass took it in November 2025, Dashlane took it in December 2025, NordPass took it in February 2026, Dashlane took it in June 2026.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers in New Zealand moved from 6.6% to 5%, and its estimated monthly branded searches moved from 1.1K to 940.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers in New Zealand moved from 5.8% to 3.3%, and its estimated monthly branded searches moved from 920 to 620.

## How did search popularity change for New Zealand password managers in August 2026?

- In August 2026, Dashlane gained estimated Share of Search among password managers in New Zealand, from 3.8% to 5%.
- Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.

## Month by month

| Month | Dashlane estimated searches | Dashlane Share of Search | Dashlane rank | NordPass estimated searches | NordPass Share of Search | NordPass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 6.6% | 4 | 920 | 5.8% | 5 |
| Nov 2025 | 940 | 6.1% | 5 | 1K | 6.6% | 4 |
| Dec 2025 | 780 | 6.2% | 4 | 550 | 4.4% | 5 |
| Jan 2026 | 1K | 6.2% | 4 | 870 | 5.2% | 5 |
| Feb 2026 | 1K | 5.8% | 5 | 1.8K | 10.1% | 4 |
| Mar 2026 | 1.1K | 5% | 5 | 2.2K | 10.3% | 4 |
| Apr 2026 | 780 | 4% | 5 | 2.5K | 13.1% | 4 |
| May 2026 | 950 | 4% | 5 | 3.5K | 15% | 4 |
| Jun 2026 | 1.1K | 4.3% | 4 | 650 | 2.6% | 5 |
| Jul 2026 | 870 | 3.8% | 4 | 820 | 3.6% | 5 |
| Aug 2026 | 940 | 5% | 4 | 620 | 3.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dashlane’s and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dashlane**: Measured on the search terms “dashlane”, “dashlane app”, “dashlane com”, “dashlane generate password”, “dashlane near me”, “dashlane online” and “dashlane password manager”, summed into one figure.
- **NordPass**: Measured on the search terms “nordpass”, “nordpass app”, “nordpass com”, “nordpass download”, “nordpass online”, “nordpass password manager” and “nordpass passwords”, summed into one figure.

- [Dashlane profile](/demand/nz/brands/dashlane)
- [NordPass profile](/demand/nz/brands/nordpass)
- [All password managers in New Zealand](/demand/nz/categories/nz-password-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dashlane or NordPass?

In August 2026, Dashlane had more branded searches than NordPass among password managers in New Zealand. Dashlane was estimated to have 940 branded searches compared to NordPass’ 620, and held a 5% Share of Search versus NordPass’ 3.3%.

## Cite this page

Brandwave. "Dashlane vs NordPass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dashlane-vs-nordpass

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dashlane-vs-nordpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.