--- title: "Darlac vs Trojan: Which is searched more in New Zealand?" description: "Is Darlac or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/darlac-vs-trojan-tools" publisher: "Brandwave" --- # Darlac vs Trojan: Which is searched more in New Zealand? Is Darlac or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darlac and Trojan - **Competitive set**: Garden tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Darlac Share of Search**: 0.11% - **Trojan Share of Search**: 0.08% ## Is Darlac or Trojan more popular in search? - In September 2026, Darlac had more branded searches than Trojan among garden tool brands in New Zealand. Darlac had about 40 branded searches, while Trojan had 30. Darlac made up 0.11% of all garden tool brand searches we track, and Trojan accounted for 0.08%. - The lead changed hands once in the 12 months ending September 2026: Darlac took it in March 2026. - Across the 12 months ending September 2026, Darlac’s share of searches among garden tool brands in New Zealand held steady at 0.11%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 40 to 30. ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Darlac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars - Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco - Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco - Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten - Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi Not named in any answer: Husqvarna, Darlac and Spear & Jackson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden tool brands in September 2026? - In September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand. ## Month by month | Month | Darlac estimated searches | Darlac Share of Search | Darlac rank | Trojan estimated searches | Trojan Share of Search | Trojan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.11% | 11 | 40 | 0.11% | 12 | | Nov 2025 | 30 | 0.07% | 13 | 60 | 0.14% | 11 | | Dec 2025 | 30 | 0.07% | 13 | 50 | 0.12% | 11 | | Jan 2026 | 50 | 0.13% | 10 | 50 | 0.13% | 12 | | Feb 2026 | 30 | 0.09% | 13 | 50 | 0.14% | 11 | | Mar 2026 | 60 | 0.18% | 10 | 50 | 0.15% | 12 | | Apr 2026 | 50 | 0.15% | 11 | 50 | 0.15% | 12 | | May 2026 | 50 | 0.15% | 10 | 50 | 0.15% | 11 | | Jun 2026 | 40 | 0.13% | 11 | 40 | 0.13% | 13 | | Jul 2026 | 40 | 0.14% | 10 | 30 | 0.1% | 12 | | Aug 2026 | 50 | 0.16% | 10 | 40 | 0.13% | 12 | | Sep 2026 | 40 | 0.11% | 10 | 30 | 0.08% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Darlac’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darlac**: Measured on the search terms “darlac”, “darlac garden tools”, “darlac pruners” and “darlac secateurs”, summed into one figure. - **Trojan**: Measured on the search terms “trojan 2.4 m telescopic tree pruner”, “trojan bypass pruner”, “trojan garden tools”, “trojan hedge trimmer”, “trojan lawn edger”, “trojan pruner” and “trojan secateurs”, summed into one figure. - [Darlac profile](/demand/nz/brands/darlac) - [Trojan profile](/demand/nz/brands/trojan-tools) - [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darlac or Trojan more popular in search? In September 2026, Darlac had more branded searches than Trojan among garden tool brands in New Zealand. Darlac had about 40 branded searches, while Trojan had 30. Darlac made up 0.11% of all garden tool brand searches we track, and Trojan accounted for 0.08%. ## Cite this page Brandwave. "Darlac vs Trojan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/darlac-vs-trojan-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/darlac-vs-trojan-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.