---
title: "Darktrace vs Sophos: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Darktrace or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/darktrace-vs-sophos"
publisher: "Brandwave"
---

# Darktrace vs Sophos: Which is more popular by branded search in New Zealand?

Which is more popular in search, Darktrace or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Darktrace and Sophos
- **Competitive set**: Cybersecurity vendors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Darktrace Share of Search**: 3.5%
- **Sophos Share of Search**: 12.2%

## Which is more popular in search, Darktrace or Sophos?

- In August 2026, Sophos had more branded searches than Darktrace among cybersecurity vendors in New Zealand. Sophos was estimated to have 450 branded searches compared to Darktrace’s 130, and held a 12.2% Share of Search versus Darktrace’s 3.5%.
- Sophos was ahead of Darktrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 200 to 130.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand moved from 11.6% to 12.2%, and its estimated monthly branded searches held steady at 450.

## How did search popularity change for New Zealand cybersecurity vendors in August 2026?

- In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
- In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.

## Month by month

| Month | Darktrace estimated searches | Darktrace Share of Search | Darktrace rank | Sophos estimated searches | Sophos Share of Search | Sophos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 200 | 5.2% | 5 | 450 | 11.6% | 3 |
| Nov 2025 | 160 | 4.4% | 5 | 470 | 12.9% | 3 |
| Dec 2025 | 130 | 4.9% | 5 | 380 | 14.2% | 3 |
| Jan 2026 | 170 | 6% | 5 | 380 | 13.5% | 3 |
| Feb 2026 | 160 | 4.8% | 5 | 380 | 11.4% | 3 |
| Mar 2026 | 160 | 4% | 5 | 460 | 11.4% | 4 |
| Apr 2026 | 130 | 4.1% | 5 | 450 | 14.3% | 3 |
| May 2026 | 150 | 4% | 5 | 480 | 12.7% | 3 |
| Jun 2026 | 140 | 3.4% | 5 | 460 | 11.2% | 3 |
| Jul 2026 | 100 | 2.9% | 5 | 400 | 11.6% | 4 |
| Aug 2026 | 130 | 3.5% | 5 | 450 | 12.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Darktrace’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Darktrace**: Measured on the search terms “darktrace”, “darktrace com”, “darktrace cyber security”, “darktrace nz” and “darktrace security”, summed into one figure.
- **Sophos**: Measured on the search terms “sophos”, “sophos central”, “sophos com”, “sophos firewall”, “sophos near me”, “sophos nz”, “sophos online” and “sophos security”, summed into one figure.

- [Darktrace profile](/demand/nz/brands/darktrace)
- [Sophos profile](/demand/nz/brands/sophos)
- [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Darktrace or Sophos?

In August 2026, Sophos had more branded searches than Darktrace among cybersecurity vendors in New Zealand. Sophos was estimated to have 450 branded searches compared to Darktrace’s 130, and held a 12.2% Share of Search versus Darktrace’s 3.5%.

## Cite this page

Brandwave. "Darktrace vs Sophos: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/darktrace-vs-sophos

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/darktrace-vs-sophos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.