--- title: "Darktrace vs Datacom: Which is searched more in New Zealand?" description: "Is Darktrace or Datacom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/darktrace-vs-datacom" publisher: "Brandwave" --- # Darktrace vs Datacom: Which is searched more in New Zealand? Is Darktrace or Datacom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darktrace and Datacom - **Competitive set**: Cybersecurity vendors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Darktrace Share of Search**: 1.2% - **Datacom Share of Search**: 46.2% ## Is Darktrace or Datacom more popular in search? - In September 2026, Datacom had more branded searches than Darktrace among cybersecurity vendors in New Zealand. Datacom had about 4,400 branded searches, while Darktrace had 110. Datacom made up 46.2% of all cybersecurity vendor searches we track, and Darktrace accounted for 1.2%. - Datacom was ahead of Darktrace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Darktrace’s share of searches among cybersecurity vendors in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 190 to 110. - Across the 12 months ending September 2026, Datacom’s share of searches among cybersecurity vendors in New Zealand moved from 44.7% to 46.2%, and its estimated monthly branded searches held steady at 4.4K. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Datacom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Darktrace did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CyberCX | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | DEFEND | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Datacom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Securecom | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CrowdStrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Check Point | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sophos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palo Alto Networks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use in New Zealand?": 1. CyberCX, 2. Datacom - Asked ChatGPT "What are the best cybersecurity vendors in New Zealand?": 1. CyberCX, 2. DEFEND, 3. Datacom, 4. Securecom - Asked ChatGPT "What's the best cybersecurity vendor in New Zealand for protecting business systems?": 1. DEFEND, 2. CyberCX, 3. Securecom - Searched Google, AI Overview "business cyber security": named none of the brands we track - Searched Google, AI Overview "ransomware protection software": 1. Check Point Not named in any answer: Fortinet, CrowdStrike, Sophos, Palo Alto Networks and Darktrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cybersecurity vendors in September 2026? - Estimated monthly branded searches for Darktrace in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026. ## Month by month | Month | Darktrace estimated searches | Darktrace Share of Search | Darktrace rank | Datacom estimated searches | Datacom Share of Search | Datacom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 1.9% | 9 | 4.4K | 44.7% | 1 | | Nov 2025 | 150 | 1.6% | 10 | 4.4K | 46.3% | 1 | | Dec 2025 | 120 | 1.5% | 9 | 3.6K | 45% | 1 | | Jan 2026 | 160 | 2.1% | 9 | 3.6K | 46.6% | 1 | | Feb 2026 | 150 | 1.6% | 10 | 4.4K | 47.7% | 1 | | Mar 2026 | 150 | 1.3% | 10 | 5.4K | 46% | 1 | | Apr 2026 | 110 | 1.2% | 10 | 4.4K | 48.2% | 1 | | May 2026 | 150 | 1.5% | 10 | 4.4K | 45% | 1 | | Jun 2026 | 140 | 1.4% | 10 | 4.4K | 43.2% | 1 | | Jul 2026 | 90 | 0.97% | 10 | 4.4K | 47.5% | 1 | | Aug 2026 | 120 | 1.3% | 10 | 4.4K | 46.5% | 1 | | Sep 2026 | 110 | 1.2% | 10 | 4.4K | 46.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Darktrace’s and Datacom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darktrace**: Measured on the search terms “darktrace”, “darktrace cyber security” and “darktrace security”, summed into one figure. - **Datacom**: Measured on the search term “datacom”. - [Darktrace profile](/demand/nz/brands/darktrace) - [Datacom profile](/demand/nz/brands/datacom) - [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darktrace or Datacom more popular in search? In September 2026, Datacom had more branded searches than Darktrace among cybersecurity vendors in New Zealand. Datacom had about 4,400 branded searches, while Darktrace had 110. Datacom made up 46.2% of all cybersecurity vendor searches we track, and Darktrace accounted for 1.2%. ## Cite this page Brandwave. "Darktrace vs Datacom: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/darktrace-vs-datacom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/darktrace-vs-datacom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.