--- title: "Dark Sky Project vs Tekapo Star Gazing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dark Sky Project or Tekapo Star Gazing? Compare estimated monthly branded-search demand and Share of Search inside the Stargazing tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dark-sky-project-vs-tekapo-star-gazing" publisher: "Brandwave" --- # Dark Sky Project vs Tekapo Star Gazing: Which is more popular by branded search in New Zealand? Which is more popular in search, Dark Sky Project or Tekapo Star Gazing? Compare estimated monthly branded-search demand and Share of Search inside the Stargazing tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dark Sky Project and Tekapo Star Gazing - **Competitive set**: Stargazing tours - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dark Sky Project Share of Search**: 62.2% - **Tekapo Star Gazing Share of Search**: 34.1% ## Which is more popular in search, Dark Sky Project or Tekapo Star Gazing? - In August 2026, Dark Sky Project had more branded searches than Tekapo Star Gazing among stargazing tours in New Zealand. Dark Sky Project was estimated to have 8.3K branded searches compared to Tekapo Star Gazing’s 4.5K, and held a 62.2% Share of Search versus Tekapo Star Gazing’s 34.1%. - Dark Sky Project was ahead of Tekapo Star Gazing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand moved from 70.1% to 62.2%, and its estimated monthly branded searches moved from 12.3K to 8.3K. - Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand moved from 26.4% to 34.1%, and its estimated monthly branded searches moved from 4.6K to 4.5K. ## How did search popularity change for New Zealand stargazing tours in August 2026? - In August 2026, Dark Sky Project gained estimated Share of Search among stargazing tours in New Zealand, from 58.7% to 62.2%. - In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%. ## Month by month | Month | Dark Sky Project estimated searches | Dark Sky Project Share of Search | Dark Sky Project rank | Tekapo Star Gazing estimated searches | Tekapo Star Gazing Share of Search | Tekapo Star Gazing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 70.1% | 1 | 4.6K | 26.4% | 2 | | Nov 2025 | 15.1K | 68.4% | 1 | 6.2K | 28.3% | 2 | | Dec 2025 | 15K | 61.7% | 1 | 8.3K | 34.2% | 2 | | Jan 2026 | 15.1K | 61.9% | 1 | 8.4K | 34.5% | 2 | | Feb 2026 | 12.3K | 62.1% | 1 | 6.8K | 34.2% | 2 | | Mar 2026 | 12.3K | 59.9% | 1 | 7.5K | 36.6% | 2 | | Apr 2026 | 12.3K | 64.3% | 1 | 6.1K | 31.9% | 2 | | May 2026 | 10.1K | 62.2% | 1 | 5.6K | 34.8% | 2 | | Jun 2026 | 6.8K | 54.9% | 1 | 5.1K | 41.2% | 2 | | Jul 2026 | 6.8K | 58.7% | 1 | 4.3K | 37.1% | 2 | | Aug 2026 | 8.3K | 62.2% | 1 | 4.5K | 34.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dark Sky Project’s and Tekapo Star Gazing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dark Sky Project**: Measured on the search terms “dark sky project”, “dark sky project crater experience”, “dark sky project new zealand”, “dark sky project nz”, “dark sky project stargazing”, “dark sky project summit experience”, “darkskyproject”, “darkskyproject co nz” and “the dark sky project”, summed into one figure. - **Tekapo Star Gazing**: Measured on the search terms “lake tekapo star gazing hot pools”, “tekapo chinese stargazing”, “tekapo star gazing”, “tekapo star gazing hot pools”, “tekapo star gazing tour” and “tekapostargazing”, summed into one figure. - [Dark Sky Project profile](/demand/nz/brands/dark-sky-project) - [Tekapo Star Gazing profile](/demand/nz/brands/tekapo-star-gazing) - [All stargazing tours in New Zealand](/demand/nz/categories/nz-stargazing-tours): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dark Sky Project or Tekapo Star Gazing? In August 2026, Dark Sky Project had more branded searches than Tekapo Star Gazing among stargazing tours in New Zealand. Dark Sky Project was estimated to have 8.3K branded searches compared to Tekapo Star Gazing’s 4.5K, and held a 62.2% Share of Search versus Tekapo Star Gazing’s 34.1%. ## Cite this page Brandwave. "Dark Sky Project vs Tekapo Star Gazing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dark-sky-project-vs-tekapo-star-gazing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dark-sky-project-vs-tekapo-star-gazing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.