--- title: "Dark Sky Project vs Silver River Stargazing: Which is more popular in New Zealand?" description: "Is Dark Sky Project or Silver River Stargazing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stargazing tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dark-sky-project-vs-silver-river-stargazing" publisher: "Brandwave" --- # Dark Sky Project vs Silver River Stargazing: Which is more popular in New Zealand? Is Dark Sky Project or Silver River Stargazing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stargazing tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dark Sky Project and Silver River Stargazing - **Competitive set**: Stargazing tours - **Market**: New Zealand - **Month measured**: Oct 2026 - **Dark Sky Project Share of Search**: 58.1% - **Silver River Stargazing Share of Search**: 7.6% ## Is Dark Sky Project or Silver River Stargazing more popular in search? - In October 2026, Dark Sky Project had more branded searches than Silver River Stargazing among stargazing tours in New Zealand. Dark Sky Project had about 9,950 branded searches, while Silver River Stargazing had 1,300. Dark Sky Project made up 58.1% of all stargazing tour searches we track, and Silver River Stargazing accounted for 7.6%. - Dark Sky Project was ahead of Silver River Stargazing in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Dark Sky Project’s share of searches among stargazing tours in New Zealand moved from 48.2% to 58.1%, and its estimated monthly branded searches moved from 14.9K to 9.9K. - Across the 12 months ending October 2026, Silver River Stargazing’s share of searches among stargazing tours in New Zealand moved from 7.8% to 7.6%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top stargazing tours in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dark Sky Project appeared in all five answers. Silver River Stargazing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dark Sky Project was listed before Silver River Stargazing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dark Sky Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Big Sky Stargazing | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Silver River Stargazing | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chameleon Stargazing | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Good Heavens | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tekapo Star Gazing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about stargazing tours - Asked ChatGPT "Which stargazing tour should I book in New Zealand?": 1. Dark Sky Project, 2. Silver River Stargazing, 3. Chameleon Stargazing, 4. Big Sky Stargazing - Asked ChatGPT "What are the best stargazing tours in New Zealand?": 1. Big Sky Stargazing, 2. Dark Sky Project, 3. Chameleon Stargazing, 4. Tekapo Star Gazing, 5. Good Heavens - Asked ChatGPT "What's the best stargazing tour in New Zealand for dark sky viewing?": 1. Dark Sky Project, 2. Silver River Stargazing, 3. Big Sky Stargazing - Searched Google, AI Overview "night sky tour": 1. Dark Sky Project, 2. Good Heavens - Searched Google, AI Overview "stargazing tours nz": 1. Dark Sky Project, 2. Silver River Stargazing, 3. Big Sky Stargazing Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stargazing tours in October 2026? - Dark Sky Project’s share of searches among stargazing tours in New Zealand has gained ground for 3 months in a row, from 52.8% to 58.1% in October 2026. - Estimated monthly branded searches for Silver River Stargazing in New Zealand fell 45.8% over 12 measured months, from 2.4K to 1.3K in October 2026. ## How has branded search for Dark Sky Project and Silver River Stargazing changed in New Zealand over the last 12 months? | Month | Dark Sky Project estimated searches | Dark Sky Project Share of Search | Dark Sky Project rank | Silver River Stargazing estimated searches | Silver River Stargazing Share of Search | Silver River Stargazing rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.9K | 48.2% | 1 | 2.4K | 7.8% | 4 | | Dec 2025 | 14.9K | 47.2% | 1 | 2.9K | 9.2% | 4 | | Jan 2026 | 14.9K | 54.7% | 1 | 2.4K | 8.8% | 3 | | Feb 2026 | 12.2K | 55.3% | 1 | 1.9K | 8.6% | 3 | | Mar 2026 | 12.2K | 52.2% | 1 | 2.4K | 10.3% | 3 | | Apr 2026 | 12.2K | 57.9% | 1 | 1.6K | 7.6% | 3 | | May 2026 | 10K | 56.2% | 1 | 1.3K | 7.3% | 3 | | Jun 2026 | 6.7K | 48.3% | 1 | 1.3K | 9.4% | 3 | | Jul 2026 | 6.7K | 52.8% | 1 | 880 | 7% | 3 | | Aug 2026 | 8.2K | 55.5% | 1 | 1.3K | 8.8% | 3 | | Sep 2026 | 9.9K | 57.8% | 1 | 1.3K | 7.6% | 3 | | Oct 2026 | 9.9K | 58.1% | 1 | 1.3K | 7.6% | 3 | ## How are Dark Sky Project’s and Silver River Stargazing’s branded searches counted? Brandwave collects information about searches that people make online using Dark Sky Project’s and Silver River Stargazing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dark Sky Project**: Measured on the search terms “dark sky project”, “dark sky project stargazing”, “darkskyproject” and “the dark sky project”, summed into one figure. - **Silver River Stargazing**: Measured on the search term “silver river stargazing”. - [Dark Sky Project profile](/demand/nz/brands/dark-sky-project) - [Silver River Stargazing profile](/demand/nz/brands/silver-river-stargazing) - [All stargazing tours in New Zealand](/demand/nz/categories/nz-stargazing-tours): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dark Sky Project or Silver River Stargazing more popular in search? In October 2026, Dark Sky Project had more branded searches than Silver River Stargazing among stargazing tours in New Zealand. Dark Sky Project had about 9,950 branded searches, while Silver River Stargazing had 1,300. Dark Sky Project made up 58.1% of all stargazing tour searches we track, and Silver River Stargazing accounted for 7.6%. ## Cite this page Brandwave. "Dark Sky Project vs Silver River Stargazing: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dark-sky-project-vs-silver-river-stargazing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dark-sky-project-vs-silver-river-stargazing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.