--- title: "Danske Møbler vs Sunbrella: Which is searched more in New Zealand?" description: "Is Danske Møbler or Sunbrella more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/danske-m-bler-vs-sunbrella" publisher: "Brandwave" --- # Danske Møbler vs Sunbrella: Which is searched more in New Zealand? Is Danske Møbler or Sunbrella more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Danske Møbler and Sunbrella - **Competitive set**: Outdoor furniture brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Danske Møbler Share of Search**: <0.01% - **Sunbrella Share of Search**: 0.02% ## Is Danske Møbler or Sunbrella more popular in search? - In September 2026, Sunbrella had more branded searches than Danske Møbler among outdoor furniture brands in New Zealand. Sunbrella had about 140 branded searches, while Danske Møbler had 10. Sunbrella made up 0.02% of all outdoor furniture brand searches we track, and Danske Møbler accounted for <0.01%. - Sunbrella was ahead of Danske Møbler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Danske Møbler’s share of searches among outdoor furniture brands in New Zealand held steady at <0.01%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Sunbrella’s share of searches among outdoor furniture brands in New Zealand moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 140. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Danske Møbler was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sunbrella was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Danske Møbler was listed before Sunbrella in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10 - Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture - Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella - Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space Not named in any answer: Keter and Nardi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor furniture brands in September 2026? Neither Danske Møbler nor Sunbrella moved beyond provider rounding among outdoor furniture brands in Sep 2026. ## Month by month | Month | Danske Møbler estimated searches | Danske Møbler Share of Search | Danske Møbler rank | Sunbrella estimated searches | Sunbrella Share of Search | Sunbrella rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | <0.01% | 11 | 140 | 0.01% | 10 | | Nov 2025 | 10 | <0.01% | 11 | 320 | 0.03% | 9 | | Dec 2025 | 0 | 0% | 11 | 260 | 0.02% | 9 | | Jan 2026 | 0 | 0% | 11 | 210 | 0.02% | 10 | | Feb 2026 | 10 | <0.01% | 11 | 140 | 0.02% | 10 | | Mar 2026 | 10 | <0.01% | 11 | 110 | 0.01% | 10 | | Apr 2026 | 10 | <0.01% | 11 | 140 | 0.02% | 9 | | May 2026 | 10 | <0.01% | 11 | 140 | 0.02% | 8 | | Jun 2026 | 10 | <0.01% | 11 | 110 | 0.02% | 9 | | Jul 2026 | 10 | <0.01% | 11 | 70 | <0.01% | 10 | | Aug 2026 | 10 | <0.01% | 11 | 140 | 0.02% | 9 | | Sep 2026 | 10 | <0.01% | 11 | 140 | 0.02% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Danske Møbler’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Danske Møbler**: Measured on the search term “danskemobler co nz”. - **Sunbrella**: Measured on the search term “sunbrella”. - [Danske Møbler profile](/demand/nz/brands/danske-m-bler) - [Sunbrella profile](/demand/nz/brands/sunbrella) - [All outdoor furniture brands in New Zealand](/demand/nz/categories/nz-outdoor-furniture-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Danske Møbler or Sunbrella more popular in search? In September 2026, Sunbrella had more branded searches than Danske Møbler among outdoor furniture brands in New Zealand. Sunbrella had about 140 branded searches, while Danske Møbler had 10. Sunbrella made up 0.02% of all outdoor furniture brand searches we track, and Danske Møbler accounted for <0.01%. ## Cite this page Brandwave. "Danske Møbler vs Sunbrella: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/danske-m-bler-vs-sunbrella This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/danske-m-bler-vs-sunbrella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.