--- title: "Dan Smethurst Orthodontist vs The Orthodontic Hub: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dan Smethurst Orthodontist or The Orthodontic Hub? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dan-smethurst-orthodontist-vs-the-orthodontic-hub" publisher: "Brandwave" --- # Dan Smethurst Orthodontist vs The Orthodontic Hub: Which is more popular by branded search in New Zealand? Which is more popular in search, Dan Smethurst Orthodontist or The Orthodontic Hub? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dan Smethurst Orthodontist and The Orthodontic Hub - **Competitive set**: Tauranga orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dan Smethurst Orthodontist Share of Search**: 61.9% - **The Orthodontic Hub Share of Search**: 5% ## Which is more popular in search, Dan Smethurst Orthodontist or The Orthodontic Hub? - In August 2026, Dan Smethurst Orthodontist had more branded searches than The Orthodontic Hub among tauranga orthodontic clinics in New Zealand. Dan Smethurst Orthodontist was estimated to have 1.4K branded searches compared to The Orthodontic Hub’s 110, and held a 61.9% Share of Search versus The Orthodontic Hub’s 5%. - Dan Smethurst Orthodontist was ahead of The Orthodontic Hub in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 60.1% to 61.9%, and its estimated monthly branded searches moved from 1K to 1.4K. - Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 5.8% to 5%, and its estimated monthly branded searches moved from 100 to 110. ## How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026? - In August 2026, The Orthodontic Hub gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 4.3% to 5%. - In August 2026, Dan Smethurst Orthodontist lost estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 64.7% to 61.9%. ## Month by month | Month | Dan Smethurst Orthodontist estimated searches | Dan Smethurst Orthodontist Share of Search | Dan Smethurst Orthodontist rank | The Orthodontic Hub estimated searches | The Orthodontic Hub Share of Search | The Orthodontic Hub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 60.1% | 1 | 100 | 5.8% | 3 | | Nov 2025 | 1.4K | 62.1% | 1 | 160 | 6.9% | 3 | | Dec 2025 | 970 | 59.1% | 1 | 80 | 4.9% | 3 | | Jan 2026 | 1.3K | 60% | 1 | 120 | 5.7% | 3 | | Feb 2026 | 1.2K | 58.8% | 1 | 100 | 5% | 3 | | Mar 2026 | 1.3K | 55.8% | 1 | 120 | 5.3% | 3 | | Apr 2026 | 1K | 51.5% | 1 | 90 | 4.5% | 3 | | May 2026 | 1.4K | 62.2% | 1 | 100 | 4.6% | 3 | | Jun 2026 | 1.4K | 59.2% | 1 | 120 | 4.9% | 3 | | Jul 2026 | 1.5K | 64.7% | 1 | 100 | 4.3% | 3 | | Aug 2026 | 1.4K | 61.9% | 1 | 110 | 5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dan Smethurst Orthodontist’s and The Orthodontic Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dan Smethurst Orthodontist**: Measured on the search terms “av ortho”, “dan smethurst”, “dan smethurst orthodontics” and “dan smethurst orthodontist”, summed into one figure. - **The Orthodontic Hub**: Measured on the search terms “the orthodontic hub” and “the orthodontic hub tauranga”, summed into one figure. - [Dan Smethurst Orthodontist profile](/demand/nz/brands/dan-smethurst-orthodontist) - [The Orthodontic Hub profile](/demand/nz/brands/the-orthodontic-hub) - [All tauranga orthodontic clinics in New Zealand](/demand/nz/categories/nz-tauranga-orthodontic-clinics): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dan Smethurst Orthodontist or The Orthodontic Hub? In August 2026, Dan Smethurst Orthodontist had more branded searches than The Orthodontic Hub among tauranga orthodontic clinics in New Zealand. Dan Smethurst Orthodontist was estimated to have 1.4K branded searches compared to The Orthodontic Hub’s 110, and held a 61.9% Share of Search versus The Orthodontic Hub’s 5%. ## Cite this page Brandwave. "Dan Smethurst Orthodontist vs The Orthodontic Hub: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dan-smethurst-orthodontist-vs-the-orthodontic-hub This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dan-smethurst-orthodontist-vs-the-orthodontic-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.